Subscription business model Stories October 21, 2015

Not to be confused with (Red) Youtube or RedTube, Google announced a new streaming Netflix competitor today dubbed YouTube Red.  The service will also include YouTube streaming music which is also Google Play Music all access which currently carries a $9.99/month price tag so the effective upgrade is $0 for streaming videos and much more… expand full story

Subscription business model Stories March 16, 2015

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The subscription-based video on demand market could see a significant shake-up this year as it was reported that YouTube has started to negotiate licensing deals for its own service to compete with services like Netflix and Hulu.

Variety quoted an unnamed YouTube partner as saying that the company not only wanted to discuss a licensing deal, but was extremely aggressive in its approach.

An exec at one YouTube partner says reps from the vidsite reached out late last year about an SVOD licensing deal. But the offer came with a warning: If the partner didn’t agree to the terms of the subscription service, it would be excluded from any future ad revenue — a tactic YouTube has used in dealing with independent music companies that refused to get onboard with Music Key.

This is the same approach YouTube was said to have taken to persuade independent music labels to sign-up for the company’s subscription music service …  expand full story

Subscription business model Stories December 8, 2014

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YouTube style star Michelle Phan, whose videos have 3.6M views

Top YouTube video creators are being offered bonuses in return for multi-year exclusivity deals in which they guarantee to post content on YouTube first, reports the WSJ.

Facebook Inc. and video startup Vessel, among others, have tried to lure YouTube creators to their services in recent months, according to people familiar with the discussions.

In response, Google is offering some of its top video makers bonuses to sign multiyear deals in which they agree to post content exclusively on YouTube for a time before putting it on a rival service.

YouTube is reportedly particularly concerned about subscription video startup Vessel, founded by former Hulu CEO Jason Kilar …  expand full story

Subscription business model Stories July 23, 2014

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Frustrations over delays in launching YouTube’s long-awaited subscription-based music service are the reason the company has just lost its second head of music in less than a year, reports the WSJ.

Chris LaRosa, YouTube’s product manager in charge of music, will be leaving Google this Friday to join a startup. A YouTube spokesman confirmed LaRosa’s departure but didn’t say which startup LaRosa would be joining.

We’ve been hearing rumors about YouTube’s plans to launch the service since last October – the rumors then suggesting it would launch that year. Then it was going to be the first quarter this year. And then the second quarter – which just ended, still with no sign of the service nearing launch …

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Subscription business model Stories July 17, 2014

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Amazon is currently testing an all you can eat subscription-based ebook and audio book service called “Kindle Unlimited.” A product landing page spotted by GigaOM revealed that the unannounced service will provide customers with access to over 600,000 titles for $10 a month. While subscription-based e-book services for smartphones and tablets already exist, Amazon has a vast number of resources that could quickly make the company a force in this relatively untapped market.

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Subscription business model Stories July 1, 2014

Ouya

Despite its highly successful and highly publicized Kickstarter campaign, OUYA hasn’t really caught on as a serious gaming platform. As other TV-friendly Android-based gaming platforms like Fire TV and Android TV start to take shape, the crowdfunded console needs a competitive edge to make its brand more appealing. Aware of this, OUYA is testing a new all you can eat subscription model with a $60 per year cover charge.

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Subscription business model Stories May 28, 2014

Beats Music drops subscription price to $99 amidst Apple acquisition, Android app will stay around

Amidst the news that Apple is officially acquiring Beats for $3 billion, the service has announced a price cut. The subscription service now costs just $99 a year, down from $120. In addition, Beats users can now trial the service for free for fourteen days. The Beats Music app for Android also been updated to reflect these changes, alongside the usual performance tweak and bug fixes.

What’s New
Version 1.0.9:
* We’re stoked to announce that our no strings attached trial has been extended to 14 days to ensure everyone gets ample time to explore the full Beats Music experience.
* We’ve dropped the price of our yearly subscription to $99.99, down from $119.88.
* To top it off, we pushed tons of bug fixes so the whole experience runs smooth as silk.

Android users will also be happy to know that Apple has no plans to shut down the Android app just yet. In an interview with the Financial Times, Apple CEO Tim Cook said that the Beats app for Android and Windows Phone will remain available.

Beats Music can be downloaded, for free, from Google Play.

Subscription business model Stories May 9, 2013

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Following weeks of rumors, YouTube has launched a pilot program for subscription-based YouTube channels. Subscription rates will begin at 99¢ per month, but all plans include a 14 day free trial for YouTube channel viewers. YouTube says that a broader rollout will occur in the coming weeks.

Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates. For example, Sesame Street will be offering full episodes on their paid channel when it launches. And UFC fans can see classic fights, like a full version of their first event from UFC’s new channel. You might run into more of these channels across YouTube. Once you subscribe from a computer, you’ll be able to watch paid channels on your computer, phone, tablet and TV, and soon you’ll be able to subscribe to them from more devices.

YouTube channel owners that are interested in participating can fill out a Google-provided form. 

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Subscription business model Stories June 15, 2012

Speaking at the Reuters Media and Technology Summit yesterday, YouTube chief Salar Kamangar talked about the video service’s desire to include subscription-based offerings that would possibly rival traditional cable channels. Reuters explained:

Cable channels with smaller audiences will in the future migrate to the Web and become available on an “a la carte” basis, Kamangar said at the Reuters Media and Technology Summit on Thursday… Some of those channels, which Kamangar said receive little or no affiliate fees from cable distributors, could be one of the viable offerings for Google-owned YouTube as it weighs selling subscriptions to some of the hundreds of millions of people who watch videos on the website every month.

The report also noted YouTube is thinking about charging a fee for access to some of its recently launched partner content channels: expand full story

Subscription business model Stories May 24, 2012

Google just unveiled a new feature in Google Play for in-app billing: Subscriptions.

In-app billing launched in Google’s marketplace a year ago to allow developers more opportunities for earning cash with apps. Approximately 23 of the 24 top-grossing apps now take advantage of Google’s money-making service, and Ibrahim Elbouchikhi, Google Play’s product manager, even told 9to5Google in a public statement that the total revenue produced from in-app purchases surpasses revenue from traditional app purchases. The executive further noted the feature is an extreme success, especially because it gives developers multiple monetizing options through “try-and-buy, virtual goods, upgrades, and other popular business models.”

Now, developers have another business model option thanks to today’s newly-announced in-app subscription feature within in-app billing. The feature is quite self-explanatory—users can purchase subscriptions to any type of extra content from an app using any Android device. Some examples of in-app subscription could apply to bonus game levels/maps or and recurring services like journals and magazines. The ability to sell monthly or annual subscriptions in any app is effective immediately, while users can also start buying right away.

“While making it easy for developers to offer a great purchasing experience, our subscriptions are also designed for flexibility,” Elbouchikhi explained. “Developers can use them to monetize premium dynamic content such as journals and magazines, but they can also use them to sell access to bundled products, game levels, music and video content, value-added services, or any other digital content.”

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