Subscription business model Stories October 21, 2015

Not to be confused with (Red) Youtube or RedTube, Google announced a new streaming Netflix competitor today dubbed YouTube Red.  The service will also include YouTube streaming music which is also Google Play Music all access which currently carries a $9.99/month price tag so the effective upgrade is $0 for streaming videos and much more… expand full story

Subscription business model Stories March 16, 2015

The subscription-based video on demand market could see a significant shake-up this year as it was reported that YouTube has started to negotiate licensing deals for its own service to compete with services like Netflix and Hulu.

Variety quoted an unnamed YouTube partner as saying that the company not only wanted to discuss a licensing deal, but was extremely aggressive in its approach.

An exec at one YouTube partner says reps from the vidsite reached out late last year about an SVOD licensing deal. But the offer came with a warning: If the partner didn’t agree to the terms of the subscription service, it would be excluded from any future ad revenue — a tactic YouTube has used in dealing with independent music companies that refused to get onboard with Music Key.

This is the same approach YouTube was said to have taken to persuade independent music labels to sign-up for the company’s subscription music service …  expand full story

Deal: Get Pixelbook at 25% off: $750!

Subscription business model Stories December 8, 2014

Top YouTube video creators are being offered bonuses in return for multi-year exclusivity deals in which they guarantee to post content on YouTube first, reports the WSJ.

Facebook Inc. and video startup Vessel, among others, have tried to lure YouTube creators to their services in recent months, according to people familiar with the discussions.

In response, Google is offering some of its top video makers bonuses to sign multiyear deals in which they agree to post content exclusively on YouTube for a time before putting it on a rival service.

YouTube is reportedly particularly concerned about subscription video startup Vessel, founded by former Hulu CEO Jason Kilar …  expand full story

Subscription business model Stories July 23, 2014

Frustrations over delays in launching YouTube’s long-awaited subscription-based music service are the reason the company has just lost its second head of music in less than a year, reports the WSJ.

Chris LaRosa, YouTube’s product manager in charge of music, will be leaving Google this Friday to join a startup. A YouTube spokesman confirmed LaRosa’s departure but didn’t say which startup LaRosa would be joining.

We’ve been hearing rumors about YouTube’s plans to launch the service since last October – the rumors then suggesting it would launch that year. Then it was going to be the first quarter this year. And then the second quarter – which just ended, still with no sign of the service nearing launch …

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Subscription business model Stories July 17, 2014

Amazon is currently testing an all you can eat subscription-based ebook and audio book service called “Kindle Unlimited.” A product landing page spotted by GigaOM revealed that the unannounced service will provide customers with access to over 600,000 titles for $10 a month. While subscription-based e-book services for smartphones and tablets already exist, Amazon has a vast number of resources that could quickly make the company a force in this relatively untapped market.

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Subscription business model Stories July 1, 2014

Despite its highly successful and highly publicized Kickstarter campaign, OUYA hasn’t really caught on as a serious gaming platform. As other TV-friendly Android-based gaming platforms like Fire TV and Android TV start to take shape, the crowdfunded console needs a competitive edge to make its brand more appealing. Aware of this, OUYA is testing a new all you can eat subscription model with a $60 per year cover charge.

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