Greener-minded Americans are quite familiar with the biking icon and its bevy of alternative transit routes, but now U.K. fans of the popular mapping app can plan their cycling trips, navigate bike lanes, and time routes on both smartphones and computers. For those unfamiliar, Google Maps offers worldwide mapping technology, directions and local business information to mobile and desktop users by way of satellite and street-level imagery and user-contributed content.
“We know how popular cycling is in London and the rest of the UK, especially ahead of a busy summer, which is why we are thrilled to bring cycling directions to Google Maps. Thanks to Sustrans, we now have thousands of miles of trails and routes, as well as bike lanes and recommended streets for cities across the country,” said Google UK Geospatial Technologist Ed Parsons.
“We’ll continue to add new trail information and urge commuters to swap their car for a bike as they can now find a convenient route that makes use of dedicated bike tracks and avoid hills whenever possible, Parsons added.
The new feature goes live today, and Sustrans is celebrating the launch with its own video, called “Lucy’s Cycling Treasure Hunt” (above).
The press release is below.