Barnes & Noble is optimistic for Nook devices this year, and to help along sales the company is offering discounts on all models with subscriptions to The New York Times or People (via TechCrunch).

Through this limited-time offer, customers will have access to the NOOK edition of The New York Times, plus all their favorite content on the go, through Barnes & Noble’s critically acclaimed devices. In addition to automatically delivering The Times directly to the customers’ NOOK device each day, NOOK subscribers will also receive unlimited access to The Times’ award-winning website, NYTimes.com, including regular news updates, opinions, blogs, video, interactive graphics and more. The NOOK subscription to The New York Times is $19.99 per month for full digital access on NOOK and NYTimes.com.

B&N announced the $99 Nook Simple Touch would be available completely free for users who purchase a one-year subscription to The New York Times. As for the Nook Color (usually $199), NYT subscribers will be able to pick it up for $99. The full-access NYT subscription currently costs $19.99/monthly.

The Nook Tablet, which usually retails for $249, will be available for $199 to users who sign up for a $9.99/montly, one-year People subscription. The promotion is running through March 9, 2012 at more than 700 Barnes & Nobile locations and at www.nook.com/nyt. The entire press release is available after the break:

Purchase a One-Year subscription to The New York Times NOOK Edition and Receive a NOOK Simple Touch at No Cost or NOOK Color for Just $99

NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced that customers who purchase a one-year NOOK subscription to The New York Times will receive a top-rated NOOK Simple Touch at no cost or the award-winning NOOK Color for just $99. Barnes & Noble customers can take advantage of this special promotion available at one of Barnes & Noble’s more than 700 bookstores and online at http://www.nook.com/nyt through March 9, 2012.

“We are delighted to be working with Barnes & Noble on this great offer, which we believe will expand the number of our loyal NOOK readers. We continue to design our digital subscription offerings to provide access to our high-quality journalism across a variety of platforms.”
“We are excited to work with The New York Times to present this unique offer that, for the first time ever, gives readers a chance to get a one-year subscription to our top-selling digital newspaper with an award-winning NOOK Simple Touch at no cost, or a NOOK Color at a $100 savings,” said Jonathan Shar, vice president and general manager of digital newsstand at Barnes & Noble. “Our customers love to have their newspaper automatically delivered to their NOOK device each morning, ready to read anytime and anywhere.”

Through this limited-time offer, customers will have access to the NOOK edition of The New York Times, plus all their favorite content on the go, through Barnes & Noble’s critically acclaimed devices. In addition to automatically delivering The Times directly to the customers’ NOOK device each day, NOOK subscribers will also receive unlimited access to The Times’ award-winning website, NYTimes.com, including regular news updates, opinions, blogs, video, interactive graphics and more. The NOOK subscription to The New York Times is $19.99 per month for full digital access on NOOK and NYTimes.com.

Yasmin Namini, senior vice president, marketing and circulation and general manager, reader applications, The New York Times Media Group, said, “We are delighted to be working with Barnes & Noble on this great offer, which we believe will expand the number of our loyal NOOK readers. We continue to design our digital subscription offerings to provide access to our high-quality journalism across a variety of platforms.”

Signing up in-store and online is quick and easy, and customers can immediately enjoy their subscription on their new NOOK device. This week only, attendees at the 2012 International Consumer Electronics Show in Las Vegas can also take advantage of this exciting offer at The New York Times Booth 35644 in the South Hall of the Las Vegas Convention Center to immediately receive their NOOK Simple Touch at no cost or $99 NOOK Color and begin enjoying the digital version of the The Times’ coverage of this important show and so much more.

NOOK devices are the perfect choice for anyone who wants access to their favorite reads anywhere they go. Customers seeking a simple, easy-to-use, dedicated reading experience will love NOOK Simple Touch – an ultra-light, portable 6-inch eReader with the most-advanced E Ink® Pearl display and the longest battery life of any eReader. With a simple tap, it’s intuitive and easy to navigate, shop and read. NOOK Simple Touch is also ad-free, so the reader can focus on the content and even customize their screensaver with personal photos.

The award-winning NOOK Color features a stunning 7-inch VividView™ Color touchscreen ideal for reading a wide variety of content including books, enhanced books, immersive children’s picture books, an expansive collection of interactive magazines, newspapers and more. The best tablet value on the market, NOOK Color also offers the most-requested tablet features, including high-quality NOOK Apps™, built-in e-mail, and an enhanced web experience. NOOK Color was recently updated with more than 100 enhancements and access to top entertainment services. With all NOOK products, customers can shop Barnes & Noble’s expansive NOOK Store™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices.

See http://www.nook.com/nyt for the full terms & conditions of this exciting offer.

About NOOK® from Barnes & Noble

Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. The new NOOK Tablet™ is Barnes & Noble’s fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($249). Both NOOK Tablet and the award-winning NOOK Color™ ($199) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch™ ($99), is the fastest, easiest to use reader with the world’s best reading screen and the longest battery life. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its more than 700 bookstores, as well as free Wi-Fi® connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at http://www.BN.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Fry’s Electronics and Systemax Inc. retailers.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its FREE NOOK Reading Apps™, available at http://www.nook.com/freenookapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

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One Response to “Barnes & Noble offers discounts on all Nooks with NYT and People subscriptions”

  1. ZombiePete says:

    I just switched from a Nook Tablet to a Samsung Galaxy Tab 7 Plus. I had the NT for about a week or so and, while the reading functionality is great as expected, having it as locked down as it is without the app ecosystem in-place to support integral tablet-like functions ultimately made it an easy choice to plop down the extra cash for the Galaxy Tab.

    Having had the GT for about a day I can tell you that it was the right choice for me. I still really like B&N and will continue to use their Android app for most of my e-reading needs (which is what they want anyway), the NT just didn't cut it for me.