As highlighted on the official Google Analytics blog, the company is today announcing the addition of mobile app analytics for three main areas: Acquisition and new users, Engagement (retention, crashes, conversions), and Outcome (app sales and in-app purchases).
New and active users – measure the number of new and active users who launch your app everyday and analyze your most valuable segments.
App versions – keep track of the distribution of active users over the older and newer versions of your app so you know what to support.
Device overview - check out the top mobile devices and OS versions that your app runs on, and optimize the experience for each device.
User behavior – assess how loyal your users are, how frequently they use the app, and the engagement level of each loyalty group.
Engagement flow – visually see the screens, actions and paths users take to move throughout your application in order to optimize usage.
In-App purchases – if you sell virtual or tangible goods in your app, you can measure the number of purchases and the revenue generated.
In addition to the inclusion of the new Mobile App Analytics reports that can be seen in the screenshots above, Google is also rolling out a new Google Analytics Android app (images above via AnalyticsTalk.) If you are interested in checking out the new Mobile App Analytics and app, Google said it would roll out to select whitelisted users. You can sign up to become part of the beta here.