Update: Here’s the full presentation video:

 

That’s it folks!

3:00: The ‘big kahuna’ is a $499 LTE 32GB version of the 8.9 inch Kindle HD.  That’s exactly where Apple starts.

2:45 Bezos says Amazon wants to make money when people use its products. If someone puts it in a desk drawer, Amazon deserves nothing.

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A lot of social media ties to games. Cloud streaming etc.

2:30 Devices called the Kindle SD and HD 7 and 8.9 inch respectively.

Parental controls for more multiple children.Kindle FreeTime: You can set different time limits for different kinds of content for your kids. Books? Unlimited. Games and TV? Limited.

“Sometimes you invent for customers. Sometimes you invent for yourself.” Bezos has four kids. He knows about negotiation over screens.

2:20 First time I’ve seen Amazon bring out speeds and feeds.  Touting TI OMAP processor over Tegra 3 (as in Nexus 7) in floating point.  Lots faster. Means wicked fast page turning. MIMO dual antenna radios help get content faster.”41% faster than iPad, even faster than Nexus 7.”

2:15: Kindle Fire: “In less than a year, Kindle Fire is 22 percent of tablet sales in the US.” #1 best selling device on Amazon.com

$159 is the new price of th 7-inch version including longer battery life and more RAM and better performance.

New 8.9″ version 1920×1200

The 8.9-inch Kindle has Dolby Digital Plus – the first tablet to have this. Dual speakers vs. singular speaker on iPad.

“Customers are smart. Last year, there were more than two dozen Android tablets launched into the marketplace, and nobody bought ‘em. Why? Because they’re gadgets, and people don’t want gadgets anymore. They want services that improve over time. They want services that improve every day, every week, and every month.”

2:00 Keeping the $79 Kindle with new Black plastic. Adding more fonts and faster pageturns and knocking off $10: $69


Via Verge

1:45: Kindle Paperwhite: 8week battery life, 7.7ozs/ 9mm thick. Patented backlighting. High Re screen – 212ppi. Don’t call it Retina.

1:42: Lights go down. Commercial from the game last night plays

1:40 So the first 10 minutes are over an nothing to show for it. only 110 more!

1:30 here we go…

1:20 BREAKING:

1) Amazon CEO will be present. 2) there will be demos. 3) amazon has prepared.

1:18: Mobile Nations peeped Amazon Board member and former Apple/Palm/HP hardware design guru Jon “Ruby” Rubinstein. He’s here to “learn”

1:15: 2 hours eh? This is going to be a helluva show.

1:00: I just want to say for the record that a Streaming TV product makes more sense than a Phone for Amazon.  That is all.

Show starts at 1:30PM ET folks.

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