Imagine my shock and surprise as yet another anti-Chromebook advertisement hits the YouTubes courtesy of Microsoft. The latest in the company’s anti-everything-Google campaign attacks the notion that a Chromebook has “everything you need” as a laptop.
That leads us right into the questions Microsoft evangelist Ben-the-PC-guy asks “unsuspecting” people on the street. Of course the commercial shows responses from the “everyman” who need Photoshop, Excel and various desktop applications that a Chromebook will never run.
The thing is, if you know and understand what the Chromebook is and how it works with the cloud, offline and web apps…it can be a laptop for “everything you need.” Nevermind that Google Docs and it’s place as an online Office competitor never comes into question here. Yes, Office is more feature-rich than Google Docs but for the everyman, Docs can provide more than enough horsepower to get the job done.
Something has Microsoft frightened of the Chromebook and yet they are bringing more attention to the platform than might otherwise be occurring. Windows 8 continues to struggle with customer adoption and favor so Microsoft’s answer to that is clearly attacking the competition, even if that competition has a single-digit hold of the market. This thought is echoed by a recent Verge report highlighting that something clearly has Microsoft spooked by the Chromebook.
At the end of the day, Microsoft might be doing itself more harm than good by showing off the low price Chromebooks.