Just a few minutes after announcing the hybrid Transformer Book Duet, Asus has unveiled an entirely new line of Android devices dubbed ZenFone. Asus hasn’t had much luck in the Android phone market, due in large part to its odd choice to only release phones that dock in tablets. The company hopes that these ZenFone devices will bring it some commercial success, though.

The ZenFone devices will come in three sizes, 4-inches, 5-inches, and 6-inches. All models will be powered by a dual-core Intel Atom processor and be available in a wide-variety of colors. The devices will ship with Android 4.3 on board, but don’t get too excited, as Asus has decided to overlay its ZenUI on top of the operating system. Asus promises that ZenUI will be simply, beautiful, and easy to use. One feature Asus is heavily promoting is a What’s Next feature that keeps track of your daily schedules.

There differences between the ZenFone models boils down to screen size and performance. The ZenFone 4 features a 4-inch 800 x 480 LCD and a 1.2GHz Atom chip. The ZenFone 5 gives you a better 720p display and a faster 2GHz Atom processor. Finally, the ZenFone 6 features a 6-inch 720p display and a 13MP camera.

Asus hasn’t announced specific availability for these devices, although they will be easy on the wallet. The ZenFone 4 will come in at jet $99, while the ZenFone 5 and ZenFone 6 will cost just $149 and $199 respectively. It’s unclear whether these are off-contract or on-contract prices.

In addition to the ZenFone devices, ASUS has also announced the PadFone Mini, this coming in addition the PadFone X that was announced this morning. The PadFone Mini is a 4-inch smartphone that docks into a 7-inch tablet. It will be available for $250, presumably on-contract.

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