Second gen Moto 360 is made official: Two sizes, multiple straps, Sport model

After months of speculation and leaks, Motorola has officially launched the second generation Moto 360. Its first generation was easily the best-looking and most fashion-forward Android Wear smartwatch of its time, and this year’s models could easily reclaim that crown (if it ever lost it). For the first time, there’s also going to be a more fitness oriented Moto 360 Sport.

As leaks suggested, the Moto 360 retains the circular case which made it so popular last year, although there are noticeable design changes. The button has moved from the 3 o’clock position to 2 o’clock, the casing appears more solid and features standard watch lugs to fit the watch strap of your choice. The regular Moto 360 case will come in several metallic tones, with a couple of different gold finishes, a shiny chrome and metallic black. What’s more, there will be numerous strap styles to choose from including metal link bracelets to match the casings, as well as a number of leather options. If you don’t like those, you can always buy your own strap from virtually anywhere and fit that instead.

As for that ‘flat tire’, Motorola has made it clear yet again, that’s it is there for a reason: To avoid horrible, fat bezels. It was keen to point out that — of all the smartwatches on the market right now — the new 360 has by far the best screen-to-body ratio. Thanks to the blacked out portion at the bottom of the display, its screen takes up 71.7% of the front surface area. Its nearest rival in that regard is the LG G Watch R with with 50.5%.

Moto 360 is available to pre-order from today at Motorola.com as well as Best Buy and the Google Play Store with prices ranging from $299 to $499. It’s available to purchase from late September at the aforementioned outlets as well as Nordstrom and Verizon. Moto 360 Sport availability will be announced at some point in the next few months.