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Huawei sets its sights on surpassing Apple’s smartphone share in the next two years

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Huawei has only been making smartphones for about four years, but in that time the company has skyrocketed to become one of the biggest Android OEMs in the world and it shows no signs of slowing ─ especially with new releases like the Mate 9.

Right now, Huawei is the number three smartphone maker on the planet, sitting behind only Samsung and Apple. Huawei currently covers about 9% of the smartphone market (33 million devices), while Apple and Samsung take 12% (45 million) and 20% (75 million) respectively. While it would take nothing short of a miracle for Huawei to surpass Samsung, it could potentially pass Apple. In fact, the company aims to do just that within the next two years.

Richard Yu, chief executive of Huawei’s consumer business group spoke to Reuters where he had the following to say:

When we announced four years ago that we wanted to sell phones, people told us we were crazy. When we said we wanted to sell 100 million phones, they told us we were crazy. We are going to take them (Apple) step-by-step, innovation-by-innovation. There will be more opportunities. Artificial intelligence, virtual reality, augmented reality. It is like driving a car. At every curve or turn, there is an opportunity to overtake the competition. Step-by-step we are winning the trust and loyalty of the customers. It is about trust and loyalty.

If the current growth continues, I wouldn’t be shocked if Huawei does overtake Apple in the next two years, especially as its software improves. At the very least, it’ll get pretty close…

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