Google Consumer Surveys help to analyze voter preferences, while Google products serve up voter-information queries

Google just gave itself a pat on the back by detailing how Google Consumer Surveys efficiently polls anonymous web users and helps to analyze voter preferences.

“So how’d you all do in your first election with us?” wrote Googler Brett Slatkin on the official Google Politics blog, “Pretty spectacularly.”

FiveThiryEight’s Nate Silver, a media-dubbed “high priest” of polling, called Google Consumer Surveys the “No. 1 most accurate poll online and the No. 2 most accurate poll overall,” according to Slatkin, while the Pew Research Center said Google’s surveys will “likely be an important addition to the research tool kit available to pollsters.”

The surveys run across the web and subsequently earn websites money for showing them, and web surfers can then anonymously submit their responses, and the cropped data gives publishers, such as Texas Tribune, Denver Post, etc., as well as political campaigns, academics, start-ups, and marketers, detailed research to better improve their products.

In related news, Google does more than collect data; the Internet giant also supplies it. Eric Hysen, of the Google Politics and Elections team, said the search engine saw “unprecedented digital engagement in this election on Google and across the web” during the 2012 U.S. Elections.

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Google launches US edition of ‘Politics & Elections’ resource for 2012 elections

Previously only available to Egyptian users, Google launched (via Mashable) a new “Politics & Elections” landing page today for the United States – a day ahead of the Iowa Caucuses at Media Filing Center on Tuesday. The website acts as a hub to information on the 2012 elections, providing the ability to filter news articles and video by candidate or specific issues like the economy, immigration, or healthcare.

Along the right side of the page are links to resources like the Google+ Politics & Elections page, the YouTube Politics channel, and the 2012 Political Calendar on PBS. Also available are two interactive tools: “Trends” and “On the Ground”.

Clicking Trends gives you an interactive graph and timeline that charts trends for each candidate based on search volume, mentions in Google News articles, and views on YouTube channels. Clicking Play will let you watch how trends have changed for each candidate through the days, month, or years. The On the Ground tool provides a Google Map with links to election related events as shot by YouTube users.

According to Mashable, Google will also display content from the new website on large screens at the Iowa Caucuses on Tuesday. They will also be holding Google Plus hangouts live from the event.