Gmail is admittedly the world’s most popular web-based email service, but it’s still ranked third as both Microsoft Live Mail (formerly known as Hotmail) and Yahoo! Mail command larger user bases. As of November 2010, Gmail had 193.3 million monthly users, according to Wikipedia. So to help you initiate the uninitiated, Google has created a new mini-site called Email Intervention, accompanied by a nifty little video included above. A notice on the website says:

You’ve probably already improved the lives of your friends and family members by helping them switch to Gmail, but what about that one friend who still hasn’t made the switch? It’s time to take a stand and stage an intervention.

Email Intervention is basically a simple web site where you select people from your address book and have them receive a nicely formatted email message (see below) asking them to jump on the Gmail bandwagon. The message includes Google’s intervention video featuring Dr. Richarc Muscat, Intervention Specialist, but you can replace it with your own footage. Of course, only Gmail users can send glorified invitations to Gmail using the website tools. The Gmail blog is even more straightforward in attempts to convince folks to make a switch:

On the Gmail team, we affectionately refer to them as “email interventions.” We hear about them all the time: the cousin who finally switched from an embarassing address like hottie6elliot1977 to a more professional elliot.d.smith@gmail.com, a co-worker who helped his dentist switch after he heard her grumble about having to pay for IMAP access, etc.


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