Kinda neat. The voiceover quotes French writer François-Marie Arouet Voltaire.
The instruction we find in books is like fire. We fetch it from our neighbors, kindle it at home, communicate it to others, and it becomes property of all.
And then, Amazon adds its own cheesy part: From Kindle, the Fire is born. Talk about pun intended.
The new Kindle Fire tablet costs $199 and ships November 15.