When Barnes & Noble unveiled the new Android-powered Nook Tablet, it was clear it would be a Kindle Fire competitor and not necessarily compete in the broader tablet market. Well we already learned earlier this month that Amazon is set to ship around four million units by the end of 2011, but despite that the Nook Tablet is also posting strong numbers with DigiTimes reporting the company has shipped a million units since launch.
Barnes & Noble should have so far taken delivery of one million units of Nook Tablet PCs from OEM production partners… The market had originally expected Barnes & Noble to pull in orders for 800,000 Nook Tablet PCs before year-end 2011, indicated the sources, adding that the increased orders from Barnes & Noble has strengthened Inventec’s position in the OEM tablet PC segment.
At the beginning of December, research firm IHS iSuppli expected Amazon to take estimated 13.8 perfect share of the global tablet market. At that time, the report had Barnes & Noble at 4.7 percent of the market in comparison to Amazon’s 13.8%. These numbers were of course before we learned the Kindle Fire’s initial shipment numbers today. DigiTimes contributes the increased shipments due to strong sales of the Kindle Fire during the Thanksgiving shopping holiday and in anticipation of the upcoming Christmas holidays. Barnes & Noble could potentially begin to close the gap depending on how it performs against the Kindle Fire in the coming weeks.
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Both Barnes & Noble and Amazon are still well behind the tablet market leader with IHS iSuppli estimating Q4 2011 will see Apple with a 65.6 percent share. Samsung followed Amazon and beat out Barnes & Noble at 4.8 percent, while HTC came in last with 1.3 percent of the market.