Google launching revamped OnePass platform for publishers within weeks

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According to a new report from ReadWriteWeb, Google is prepping an overhaul of its OnePass platform for publishers sometime in “the next few weeks” based on feedback received from initial partners:

“Our engineering team is currently innovating on OnePass based on all that we’ve learned over its first year,” Google tells paidContent. “Our aim is to improve and iterate OnePass to suit the publishing industry’s needs.”

Google has been working with nearly a dozen publishing partners since the launch of the service in February 2011. Last November, French publishers, who offer content through a subscription service and iOS app known as ePresse, announced they would begin to use OnePass. Now reports from ePresse consortium member L’Express claimed the publishers have canceled their plans in anticipation of Google’s overhaul of the service in the coming weeks.

The platform launched is designed to allow publishers to sell subscriptions and other paid content utilizing Google Checkout through Android apps and online. Google currently takes a 10 percent cut from publishers, considerably less than Apple’s standard 30 percent fee. Publishers currently part of ePresse include L’Express, Le Figaro, Le Parisien, Libération, L’Equipe and Les Echos, Le Point and Le Nouvel Observateur.