As we reported yesterday, Samsung is plotting an aggressive advertising push to promote the 5.3-inch Galaxy Note with its first-ever Super Bowl commercial scheduled to air during the fourth quarter of the big game on Sunday, Feb. 5. Today, the company released a teaser clip of the advert, include above. The 45-second video tweaks the original line waiters’ formula a bit. Adding ambiguous music background (Tainted Love by Soft Cell), the commercial depicts exhausted people standing in line, looking terribly bored.
They are annoyed, too, as apparently a new iPhone they have been waiting for “looks the same,” lacks 4G, has “sketchy” battery and so forth. Then, the advert eludes that the Galaxy Note guy is coming to the rescue. Before we get to see him, the advert wraps up with the “The next big thing is already here… Again” tagline. To our Apple fans, it is a subtle hint at Apple’s iPhone 4 promotional video that closes: “This will change everything – all over again.”
- Samsung pushing Galaxy Note with first-ever Super Bowl ad (9to5google.com)