Skip to main content

Google merges Trends with Insights for Search to create ‘single powerful tool’

Google just combined Trends and Insights for Search into one product.

According to Google Support:

We have launched a new version of Google Trends, bringing the great functionality of both Google Insights and Google Trends into one. Following the release of the revamped of hot trends and the special olympics addition, this release should make it even easier for you to tell stories about search and explore what people are interested in around the world.

As these product are now one, Insights for Search is being deprecated. We are working hard to make sure that any URLs you might have stored for Insights/Trends will be gracefully handled by the new united site.

Google Trends previously detailed how often a particular term is Google searched relative to the total volume of searches conducted across the world; where as Google Insights for Search provided, well, insights into those search terms. Unlike Trends, Insights for Search also provided a visual graph.

Now, both products have been folded and redesigned into a fancy new tool:

Related articles

Check it out: Explore

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications