Research firm IDC said Android tablet sales gained momentum in the third quarter, led by strong sales from Samsung and Amazon. Additionally, the tablet market has grown considerably year-over-year, up to 49.5-percent and up 6.7-percent over the second quarter of 2012.  Ryan Reith of IDC said:

“Samsung took advantage of an opportunity in the second quarter. The company offers a wide range of tablet offerings across multiple screen sizes and colors, and that clearly resonated with more buyers this quarter. Its growth to 18.4% of worldwide market share during the quarter represents the first time a competitor has attained this level of share since the original launch of the iPad…Competitors are turning up the pressure on market leader Apple. With the recent introduction of a number of Windows 8 and Windows RT tablets, consumers now have a third viable tablet platform from which to choose. However, price points are critical in tablets, and Microsoft and its partners will have a tough time winning a share of consumer wallet with price points starting at $500.”

Read the full report.

About the Author