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Google+ Vice President of Product Bradley Horowitz sat down with Business Insider at its Ignition conference today to discuss Google+ numbers and diss Facebook’s latest ad scheme.

The numbers haven’t changed (400 million registered users, with 100 million visitors coming back at least once a month), but the most interesting tidbit from Horowitz concerns his opinion on Facebook integrating ads into the news feed.

According to BusinessInsider:

He used the metaphor of a guy with a sandwich board running in between an intimate conversation between a man and his daughter, an obvious allusion to the ads and promoted brands you see in your Facebook news feed.

Instead, Horowitz said it’s much more useful (and less annoying) to users to show social recommendations instead of ads. For example, if you search for a product in Google –– say a microwave –– you can see which one your Google+ contacts recommend.

Watch the interview with Horowitz above.

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