Remember that great Monotune ad from a couple weeks ago? It was a great little jab at Apple, criticizing the monotony of its devices and praising the beauty that comes with Android phones being different. Now, Google has released an album on Google Play that keeps the joke rolling…
ad Stories February 26, 2016
ad Stories February 16, 2016
Samsung just had a llama unbox, and then paint, the upcoming Galaxy S7 [Video]
In what may be one of the oddest (and funniest) marketing videos that Samsung has ever made, a llama is seen going into a room by itself, “unboxing” the upcoming Galaxy S7, and then painting a picture of what it saw. That’s all I need to say about this, right?..
ad Stories February 15, 2016
Google’s latest Android ad is just as beautiful as it is simple [Video]
Google has today uploaded its latest “Be together. Not the same.” ad to YouTube, and it’s a profound statement of how the company views its mobile platform, as well as how it views competitors. In the ad, dubbed “Monotune,” an unnamed pianist plays a tune in two versions: one using all the piano’s normal variety of keys, and the other on a special piano Google rigged to play the same note on all its keys…
ad Stories August 15, 2015
Samsung’s first Galaxy Note 5 commercial airs: It’s all about that S-Pen
Samsung pushed its first Galaxy Note 5 TV commercial to YouTube today, and no surprise, it’s all about what you can do with that S-Pen. Set to a fast-paced percussion soundtrack, with speedy cuts in the edit, it has been designed to make you excited at all you can do with the stylus as well as convey a sense of productivity and speed.
ad Stories August 3, 2015
Well this is overly aggressive but not terribly surprising: Owners of HTC One smartphones have taken to Reddit to report that they’re seeing an ad for Marvel’s upcoming Fantastic Four film on their phone in the form of a push notification. Here’s the first image of it that was shared:
ad Stories July 3, 2015
HTC is really struggling to sell its One M9 flagship, and personally, I don’t think that today’s new ads are going to help it very much. The company has released three new spots to show off some features of the One M9—selfies, sound, and speed—through “blind test” videos, comparing the handset to the iPhone 6 and the Samsung Galaxy S6. Of course, the M9 wins in all three tests… expand full story
ad Stories May 22, 2015
Huawei uses funny short to explain how to pronounce their name
Huawei is a rising Chinese mobile device manufacturer who’s name isn’t exactly easy for those of us in English-speaking countries to pronounce. Considering that we’re still hearing rumbles of the company’s desire to grab hold of consumer mindshare here in the United States, it’s about time for them to clear these simple pronunciation issues – which is exactly what they’re beginning to do.
The company released a short bit to its UK YouTube account today of a group of individuals performing “vocal warmups,” led by Gordon Friend, a coach from the “Future Facing Association of Pundits” (yes, “FFAPs” just like it sounds). The short then turns to learning how to properly pronounce the names of different Arsenal F.C. football players as they’re brought into the room. Because you’re probably pronouncing those incorrectly, too.
The ending of video is pretty anti-climactic, though, with the group quickly moving on to learning how to pronounce Huawei. It’s “Wah-way,” in case you were wondering.
ad Stories May 4, 2015
Samsung’s ‘Next is Now’ campaign kicks off, pits Jetman against the Galaxy S6 (Video)
Samsung has today kicked off its “Next is Now” campaign to promote the Galaxy S6 (and S6 Edge), and it’s happening in three parts. The first part has launched on YouTube today, featuring Jetman Yves Rossy, and the other two will be shared over the next two weeks.
ad Stories April 30, 2015
Sony shows off waterproof design of its Xperia Z…3 (Video)
Sony may have already announced the Xperia Z4, but that’s not stopping it from uploading a new video to its YouTube channel showing off last year’s Xperia Z3. I guess technically the Z3 is still the current generation flagship for American buyers (as we have no word yet on an US launch of the Z4), but why does Sony need to tell us about its “premium waterproof design” and its 20.7-megapixel camera at this point?
Almost all of the 2015’s biggest Android flagships have been announced by now, including Samsung’s Galaxy S6 & S6 Edge, the HTC One M9, and most recently, the LG G4. If you’re in the market for a new phone, I would recommend all four of these over Sony’s Xperia Z3. I know it’s just so very tempting to buy the phone after watching the below clip of a man taking pictures of rain falling on him, but I would urge you to resist.
ad Stories April 23, 2015
OnePlus celebrating its first anniversary with $1 off OnePlus One, giveaways, more (Video)
It was a year ago today that the OnePlus One was announced, and the company behind the phone is taking this occasion to celebrate its first anniversary with some neat product giveaways and discounts. Oh, and they uploaded an emotional video to promote their #NeverSettle mantra, too.
ad Stories April 2, 2015
Google releases new Android One ad promoting 5.1 upgrade aimed at India
Google has released several Android ads via the main Android YouTube account, but it appears that the company has now published the first cartoon Androidify-themed ad aimed specifically at India. The ad has appeared this morning on the Google India YouTube account, and features several Androidify cartoons playing what assumably is Indian-inspired music.
It appears that the ad is directly promoting the fact that even the low-end Android One devices are getting the latest version of Google’s mobile OS. “Things just got even better,” the ad says. “Android One upgrades to Lollipop 5.1.” The ad finishes out with a “Always the latest from Google” tagline, furthering the point that the company wants to fully support Android One in terms of software.
Check it out:
ad Stories March 21, 2015
Google has revealed that it is rolling out a new ad delivery process to its Fiber TV service in Kansas City. The company says the new ad-targeting process is similar to what it already does on mobile devices. Normally, television ads are sold based on entire markets, not the individual user. With this new ad-targeting method, however, local Kansas City advertisers will be able to target specific users with their advertisements.
ad Stories March 19, 2015
To combat the hype surrounding Apple’s “Spring Forward” event last week, Google shared a new ad focused on the variety of Android Wear devices available. The ad came in at only 18 seconds, though, and left out some variations. This evening, however, the company has uploaded an extended 1 minute version of the ad to YouTube.
ad Stories March 9, 2015
ad Stories March 3, 2015
Androidify characters are back again in Google’s ‘Selfie Slam’ ad (Video)
It’s only been a couple weeks since the last time Google shared an Androidify ad, but now the company is back this week with yet another basketball-themed advertisement. As we noted yesterday, Google has been heavily pushing the “Be together. Not the same.” mantra at Mobile World Congress, and now that continues with a quick and cute ad uploaded on the official day one (yesterday) of the conference.
Here’s the ad:
And here’s the last Androidify ad, also with a basketball theme:
ad Stories March 2, 2015
Google made its Mobile World Congress presence clearly known this morning in the form of a Sundar Pichai interview (which included some really interesting tidbits), but that’s not the extent of the company’s involvement this year. The Mountain View, California company is very much pushing its “Be together. Not the same.” mantra at MWC in many of ways (like they did at CES 2015 with the pins), and those Androidify characters are popping up left and right…
ad Stories December 4, 2014
Motorola releases two more Moto 360 ads entitled “Holiday” and “Golf”
Earlier this week, Motorola unveiled a pair of new ads for its Moto 360 featuring burittos, a pianist, and a dude named Chad. The ads mocked the luxury watch industry and its traditional commercial format. Today, Motorola continued its Moto 360 advertising with two more new videos. One is titled “Golf,” and the other “Holiday.”
ad Stories December 2, 2014
Motorola premieres two new Moto 360 ads featuring a pianist, burritos, and Chad
Motorola today revealed a pair of new commercials for its Moto 360. The first commercial, entitled “Businessman” starts out with close-up shots of the Moto 360, highlighting the device’s “craftsmanship” and “style.” It then, however, cuts to a notification for a takeout order of burritos being on its way from Eat24.
ad Stories November 25, 2014
Google has taken over Times Square with a new Android ad on a massive billboard in the iconic intersection, one of the most popular tourist destinations in the world. The search company is using the largest digital screen in North America to promote its interactive campaign Androidify, which allows users to create and share their own Android mascot. expand full story
ad Stories July 24, 2014
Samsung shows off camera quality with short film shot entirely on the Galaxy S5 (Video)
Samsung uploaded a new video showing off the Galaxy S5 today and this time, instead of going after the iPhone, it’s decided to instead show off the device’s camera quality with a short film shot in Trieste, Italy.
Samsung notes the ad, titled “Sunrise to Sunset”, is made with HDR Video and FHD 1080p footage straight from the Galaxy S5, but we imagine some post-production was done elsewhere as the fine print warns, “Certain images and videos may be enhanced.”
Samsung’s latest ad for the S5 is a cinematic spot that features famous surfers through a tie-in through its partnership with the Association of Surfing Professionals. It has, however, continued going directly after Apple and the iPhone in many of its recent commercials and online ads Galaxy devices. Most recently it posted a new ad mocking the upcoming iPhone that is expected to have a display size similar to the current S5.
ad Stories July 3, 2014
As Samsung has done with past TV commercials for its flagship Galaxy S5, its latest ad for the device again takes the iPhone head-on. The new ad, titled “Wall Hugger”, focuses on mocking the iPhone’s battery life while showing off the S5’s Ultra Power Saving Mode and removable battery features. And in usual Samsung-fashion, it also borrows a line from comments Blackberry executive John Chen made back in March… expand full story
ad Stories July 2, 2014
Samsung compares Galaxy Tab S AMOLED display to its own LCD screen in new TV ad
While the iPad is Samsung’s usual target in Galaxy ads comparing its devices to the competition, to really show how great the new Samsung Galaxy S tab display the company put it up against one of its own LCD screens. Samsung just posted its latest TV commercial for the device (above) that it says shows off the “finer visions and truer colors” of the Tab S.
It’s not exacty a glowing recommendation for its tablets that use LCD displays, but it’s certainly a good look at what the Tab S display has to offer. You can check out our hands-on with the Galaxy Tab S here.
ad Stories May 8, 2014
The video above just landed on the official Google Glass YouTube channel as the latest of Google’s promotional/inspirational videos showing off the video capturing capabilities of Glass. As noted by Google, the video was shot entirely on Glass by students from the University of Southern California’s School of Cinematic Arts as part of its contribution to Google’s Glass Creative Collective. expand full story
ad Stories April 23, 2014
According to a report from mobile ad network provider Opera Mediaworks (via ComputerWorld), Android devices received more ad traffic than iPhones and iPads for the first time ever in the first quarter of 2014. The data shows that Android devices, including both phones and tablets, accounted for 42.8 percent of mobile ad impressions, while iOS devices accounted for slightly lies at 38.2 percent.
iOS devices still led in terms of revenue, however, receiving 52 percent of ad revenue. Android devices climbed to 33.5 percent of revenue, up from 27 percent a year ago. In terms of location, the United States still drives the most mobile ad traffic with 50.6 percent. Asia-Pacific countries were second with 23 percent, and European countries came in with 13 percent.
The sheer volume of Android devices obviously helped Google’s operating system take the crown for the most ad traffic. The IDC reported that Android smartphones made up 78% of all smartphones shipped, compared to 17.6% for iPhones. The fact that iOS led in revenue, however, still shows that iOS is still the more enticing operating system for developers and advertisers. For now.
ad Stories February 21, 2014
Google acquires Spider.io for its ad fraud detection technology
Google today announced on its DoubleClick blog that it has acquired spider.io, a company that has been developing technology to fight online fraud related to advertisements. While noting that it has also been investing in developing its own technologies to fight fraud, Google said it would first implement spider.io’s technology into its video and display ad products to help detect fraudulent activity:
Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts.
Google adds that the long-term goal for the technology it acquired is to provide advertisers and publishers with more accurate methods of measuring a campaign’s results. “Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.”
More on the DoubleClick advertisers blog here.
ad Stories February 19, 2014
Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size. expand full story
ad Stories October 9, 2013
Samsung’s new Galaxy Note 3 & Gear ad is a musical short film starring footballer Lionel Messi
Samsung has aired some interesting new ads for its Galaxy Gear and Note 3 since the launch of the two devices, and today it’s posted perhaps its most creative yet with a new musical short film starring footballer Lionel Messi. The ad, titled “The Developer”, is “a dramatic retelling of actual projects completed by the Messi Foundation” and stars Messi using his Note 3 and Galaxy Gear to mastermind the construction of a new football field for neighbourhood kids:
Told from a child’s perspective, “The Developer” is a musical short film by Samsung featuring Lionel Messi and the hit single “Royals” by Lorde.
A mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is “The Developer” and the children view him with a deep suspicion.
Together with his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, the Developer orchestrates and executes his mysterious mission.
The children watch in awe. They reflect on their current situation by singing Lorde’s breakout hit “Royals,” a song about overcoming her own humble beginnings.
The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world’s reigning football star, Lionel Messi, fulfilling his personal mission to help under privileged children.
ad Stories July 5, 2013
Above we see a new ad that Samsung recently aired for its flagship Galaxy S4 in Iceland. The ad itself is a little on the strange side, but what’s not surprising is the fact that Samsung is once again not so subtly going after Apple. The point of the ad, in case you don’t speak Icelandic, is to drive home the fact that Apple doesn’t yet support the language for Siri or dictation features. Samsung’s YouTube description for the ad notes that the S4 allows users to dictate emails and messages in Icelandic, while the tagline for the ad reads “Get a phone that understands you.” We’re not exactly sure where the ninjas fit into that message, however. expand full story
ad Stories July 2, 2013
Motorola’s latest flagship device, the Moto X Phone, is set to be released sometime this fall, but despite not having released any images of it, the company is getting ready to run its first ad for the phone. The ad, as shown by Ad Age, shows some definite Google influence, as well as the logo we reported on last month.
The ad is centered around the Fourth of July festivities and focuses on the fact that it is made in the United States.
“What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Ft. Worth, Texas,” Motorola’s VP-global brand and product marketing Brian Wallace said in an interview. “What better time than July 4th to come with a message like that?”
ad Stories June 20, 2013
It’s no secret that HTC does not have the marketing budget of a company like Apple or Samsung, but according to a report, it has inked a deal that will greatly increase its commercial marketing presence. HTC is prepping a substantial two-year marketing campaign with Iron Man star Robert Downey Jr, according to two sources speaking with Bloomberg. The deal is reportedly worth $12 million and will include television spots, as well as print and billboard advertisements. Downey will have a say in all decisions and maintain a level of creative control.
The campaign will feature Downey as himself, not any of the characters he has portrayed in films.
Downey will feature in the campaign as himself, not the characters he plays in movies including Iron Man and Sherlock Holmes, and will have final say over creative elements, the people said, declining to be named because the talks aren’t public. The maker of the slim, metal HTC One handset will likely feature Downey in television, print and billboard ads, they said.
ad Stories April 9, 2013
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If you don’t know by now, since early February Microsoft has been running its “Scroogled” smear campaign spending 7 figures on a series of print and online ads attacking various Google services. The ads originally focused on Gmail and how Google displays ads based on the content of user’s emails, but Microsoft’s latest Scroogled ad (above) takes on another Google app– Google Play.
The ad is currently featured on the front page of Microsoft’s Scroogled website and features a warning that Google passes off personal information about users to app makers without consent from users:
When you buy an Android app from the Google app store, they give the app maker your full name, email address and the neighborhood where you live. This occurs without clear warning every single time you buy an app. If you can’t trust Google’s app store, how can you trust them for anything?
We expect Google will be issuing a response to Microsoft’s claims shortly. Another Scroogled ad claiming Google Play sends personal data to app makers below: expand full story
ad Stories April 8, 2013
Virgin offers T-Mobile pre-paid customers $100 to switch with new ad campaign
Despite some carriers already showing interest in T-Mobile’s new no-contract strategy, it was only a matter of time until the competition started going after the carrier’s new Uncarrier unlimited plans with new promotions and marketing. Today, Virgin launched its “Retrain Your Brain” campaign offering T-Mobile customers $100 to switch their number to one of its no-contract, $35 unlimited plans:
It’s pretty simple: just choose your Virgin Mobile Beyond Talk smartphone. Transfer your existing T-Mobile number before May 31, activate your new phone and become a Virgin Mobile customer by May 31 and receive $100 credit.
You can check out Virgin’s comparison of its plan vs T-Mobile’s below and get more information on the promotion here.
ad Stories March 25, 2013
Google has launched four new 15-second ads for Chrome that seem incredibly mundane compared to the high quality, inspirational fare we’ve grown accustom to. They are such a stark contrast to some of the better ads we’ve seen for any technology over the last few years.
It goes downhill from here… expand full story
ad Stories March 11, 2013
Samsung started a new ad campaign to tease its upcoming next-generation Galaxy smartphone earlier this month. We weren’t huge fans of the ad that featured a top-secret meeting with Jeremy, the 13-year-old “secret messenger of Samsung Unpacked 2013.” Today, Samsung has released part two of the ad. It continues with Jeremy’s story but doesn’t reveal anything new.
ad Stories November 29, 2012
Google+ VP of Product lambasts Facebook’s ad strategy, says ‘social recommendations’ are more useful (Video)
Google+ Vice President of Product Bradley Horowitz sat down with Business Insider at its Ignition conference today to discuss Google+ numbers and diss Facebook’s latest ad scheme.
The numbers haven’t changed (400 million registered users, with 100 million visitors coming back at least once a month), but the most interesting tidbit from Horowitz concerns his opinion on Facebook integrating ads into the news feed.
According to BusinessInsider:
He used the metaphor of a guy with a sandwich board running in between an intimate conversation between a man and his daughter, an obvious allusion to the ads and promoted brands you see in your Facebook news feed.
Instead, Horowitz said it’s much more useful (and less annoying) to users to show social recommendations instead of ads. For example, if you search for a product in Google –– say a microwave –– you can see which one your Google+ contacts recommend.
Watch the interview with Horowitz above.
ad Stories June 22, 2012
Samsung’s interactive Galaxy S III posters begin to surface [Photo]
Samsung let New Yorkers experience the all-new Galaxy S III at a release event in Manhattan earlier this week, but it seemed the company’s primary goal was to announce a fresh, cutting-edge marketing campaign for its latest Android offering.
“We are launching the biggest marketing campaign in Samsung’s history,” bragged Chief Marking Officer Tom Pendleton.
He then discussed “never been done before” executions for the S III strategy, including 50 kiosks and 40,000 interactive posters that will surface around the country over the next few weeks. They will serve as stations for S III users to download free music, eBooks, and other content directly to their smartphones via Near Field Communications.
9to5Google already spotted two of Samsung’s interactive posters. The first ad is located in New York City’s Lower East Side and offers a free Goodie Mob and CeeLo Green song (as seen in the picture above).
The second ad is live at Port Authority in Manhattan. It is a giant screen, which is the size of a wall, and it shows dozens of Samsung Galaxy S IIIs rotating in air. Upon touching the screen, the display transitions to a different scene with three big Galaxy S III selections. Each option features downloadable content. A huge crowd surrounded the interactive poster, so it was hard to get a close look or take a picture.
Samsung is clearly taking interactive and marketing to a completely new level this summer; it even plans to run a 3D advertisement before blockbusters in 55 theaters across the United States. The ad is actually a Kinect-like game that detects audience movements as each viewer works together, waving their hands in the air, to control a large S III on the cinema’s screen.
ad Stories March 27, 2012
We are not entirely sure if Samsung was behind this footage of an elephant playing with the Galaxy Note, but it could very well fit into an upcoming advertisement. The elephant does not make much use of the Note’s S Pen stylus, but it is entertaining nonetheless. Go past the break for outtakes of Peter the Elephant playing drums and piano on the device.
ad Stories February 9, 2012
If you ever happen to have no messages in your Gmail inbox, you might notice Google’s subtle way of promoting Google Reader with the small ad for Google Reader (below). Now, Google has removed the “Try Google Reader” link and replaced it with a new message promoting Google+ (via Google Operating System blog). The message now reads, “No new mail! See what people are talking about on Google+” (pictured above). Within the new message is a link to the “What’s Hot” stream of Google+.
With the launch Google+, and its incredible growth (about 750,000 new users a day), many warned the growth was attributable to Google’s ability to pull in Google+ users. So, what happens when it runs out of Gmail users to bring in? Google may have already thought that through with a recent update to the Google account creation process requiring users to both create a Gmail account and automatically create a profile and Google+ account. In other words, not only is the company pulling in Gmail users, but also anyone that wants or needs a Google account for other services.
ad Stories November 11, 2011
It’s Droid Razr launch day today and in addition to a price tag of $111.11 ($11?) for today only on Amazon, Motorola also gave us a look into the engineering behind the device’s 0.28 inch “impossibly thin” design, and now Verizon is hitting the streets to hand out free Droid Razrs to probably the last remaining original Razr owners. You can check out our full review of the Motorla Droid Razr here.
Yesterday Verizon launched their ‘Payload’ commercial for the Razr where they continued with their typically masculine ad style in an ad appearing more like a Hollywood action movie trailer than the usual iPhone commercial clone. expand full story
ad Stories October 25, 2011
We first got a look at the Samsung Galaxy Note at IFA in Berlin early last month. While they’ve teased a November release date since, we haven’t heard much from Samsung regarding their stylus-equipped, hybrid tablet/smartphone until today. The advert above, which in our opinion is done quite well, proves Samsung’s marketing team might actually be headed in the right direction.
Focusing mainly on the 5.3-inch Super AMOLED display and “S Pen” stylus apps, the advert shows off the advantages of apps designed specifically for the stylus. The user in the ad starts with an image, uses the S Pen to draw, saves and crops an image, adds that the cropped image to the drawing, and finally sends it.
The ad ends with the tagline, “Phone? Tablet? Feel Free, It’s Galaxy Note”, an obvious hint at making your own decision as to whether you consider it a tablet or phone. Either way, as the gimmick and shock value of the stylus wears away, the Galaxy Note is starting to look more and more enticing. If you’re unfamiliar, the device sports a 1.4 GHz dual core processor, runs Gingerbread (ICS?), 5100 mAamp battery, native 720p video, and is 7 and half mm thin. We’re expecting to learn more when Samsung takes the stage at their Galaxy Note event in London tomorrow. Stay tuned for the latest. expand full story
ad Stories September 16, 2011
ad Stories August 8, 2011
Debating which carrier to sign up with for that new Android-powered handset you’re thinking about? Virgin Mobile is about to launch a new advertising campaign directly taking on T-Mobile and detailing exactly why it’s the better choice for Android smartphone users.
Virgin Mobile USA’s president of Marketing Bob Stohrer explains:
“T-Mobile has anointed itself as the value leader in wireless, yet they’ve conveniently left Virgin Mobile out of their comparison set, so we’re crashing their party. No matter how you dress their plans up, they’re no match for Virgin Mobile’s no-contract, Unlimited Data offering at $35/month coupled with Android-powered phones like the new Motorola Triumph.”
The commercials set to launch today and run through September feature a faux hollywood couple known as Sparah, a fake T-Mobile spokesperson, and portray a party-like atmosphere and lifestyle in contrast to their competitors’s run-of-the-mill offerings. In the spot, the fake T-Mobile spokesperson also takes a stab at AT&T by noting, “imagine us being taken over by AT&T, who’s last in customer satisfaction.” expand full story