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Following their announcement of the new “Coins” virtual currency, Amazon has given all Kindle Fire owners 500 coins for free, a $5 value.  Coins can be used by Kindle Fire owners to purchase apps, in-app purchases, and other content from the Amazon Appstore.  This generous offer by Amazon will result in them giving away “tens of millions of dollars’ worth of Amazon Coins” to Kindle Fire owners.  The 500 free Amazon Coins should already be in your account if you are eligible for the giveaway.

This promotion comes just hours after Amazon’s Kindle Fire Mother’s Day sale has ended.

Full letter from Amazon C.E.O Jeff Bezos below:

Dear Customers,

If you own a Kindle Fire, you’ll find a little unexpected something in your account right now — 500 Amazon Coins, worth $5. You can use the coins to buy apps and games, as well as items inside apps and games. And if you want to purchase additional coins for yourself or your family, you get to do so at a discount.

From Cut the Rope: Time Travel to Scribblenauts Remix, you’ll find plenty of fun to choose from, and the selection is growing every day. Selection has tripled over the last year, with 25% more in the last three months alone.

We hope you enjoy your coins, and the fun, on us.

Jeff Bezos Founder & CEO

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