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According to Bloomberg, the FTC is now investigating Google over its Display ad business which it picked up originally in its purchase of DoubleClick almost a decade ago.

The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking action, is in the preliminary stages and may not expand into a larger probe, said the people, who asked not to be named because the matter hasn’t been made public.

FTC investigators are examining whether Google is using its position in U.S. display ads — a $17.7 billion industry that includes the sale of banner ads on websites — to push companies to use more of its other services, a practice that can be illegal under antitrust laws, the people said.

Out of the FTC Frying Pan, into the Fire.

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