In an effort to improve its local reviews and compete with services like Yelp, Google has just launched a new service dubbed City Experts (via Engadget). The network is open to users on Google+ who have reviewed at least 50 places already and are located in select cities  in the U.S., U.K., Australia, and Japan. In order to remain in good standing, City Experts must provide at least five new reviews each month that meet Google’s guidelines of being well written, are three or four sentences long, and include an image.

Are you an expert on all the best places to eat, shop and play in your city? If so, then we want you to join the Google City Expert program and start receiving exclusive perks! The Google City Expert program brings together the most active users on Google Maps who write reviews and upload photos of local places. A

Those who meet all of these guidelines will be rewarded with exclusive invites to local events, “special online recognition”, and “custom swag”, which is Google-branded items.

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