In a Blogpost today, Google announced the Open Automotive Alliance (OAA). The move seems to indicate that Google is hoping to repeat its Open Handset Alliance but with cars. It currently has Audi, GM, Honda, Hyundai and Nvidia signed up but is open to anyone who wants to join.
The OAA would bring open source Android to cars and a common platform that could go from tablets to phones to cars and back again. For Google, it gets to spread its influence to yet more places and in turn gather more data for advertising and other purposes.
In this multi-screen world, switching between our different devices should be easy and seamless. Common platforms allow for one connected experience across our phone, tablet and PC, so we get the right information at the right time, no matter what device we’re using. But there’s still an important device that isn’t yet connected as seamlessly to the other screens in our lives – the car.To help address that gap, today we’re announcing a new partnership that will bring Android, the world’s largest open platform, to the open road. Google has teamed up with automotive and technology leaders Audi, GM, Honda, Hyundai and Nvidia to form the Open Automotive Alliance (OAA), a global alliance aimed at accelerating auto innovation with an approach that offers openness, customization and scale.Today, millions of people already bring Android phones and tablets into their cars, but it’s not yet a driving-optimized experience. Wouldn’t it be great if you could bring your favorite apps and music with you, and use them safely with your car’s built-in controls and in-dash display? Together with our OAA partners, we’re working to enable new forms of integration with Android devices, and adapting Android for the car to make driving safer, easier and more enjoyable for everyone. Putting Android in the car will bring drivers apps and services they already know and love, while enabling automakers to more easily deliver cutting-edge technology to their customers. And it will create new opportunities for developers to extend the variety and depth of the Android app ecosystem in new, exciting and safe ways.But this is just the beginning; we welcome other automotive and technology companies to join the OAA, to work together to build a common platform to drive innovation in the car and bring Android to the open road. Learn more about the OAA at openautoalliance.net, and stay tuned in 2014 for more updates coming soon to a car near you.
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