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Google partners with auto suppliers, enters talks with GM, Ford, Volkswagen and Daimler over self-driving cars

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Google is getting serious about its self-driving car initiative.

Reuters reports on Wednesday that Google has entered discussions with several top automative manufacturers about self-driving cars, including General Motors, Ford, Volkswagen and Daimler, the German company behind Mercedes-Benz. The company has also partnered with a number of auto suppliers to develop and refine self-driving systems and components, such as Continental AG, Robert Bosch, LG Electronics and Nvidia.
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General Motors ‘open to having a discussion’ with Google about developing self-driving cars

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While the American auto market has been dominated by the Big Three in Ford, General Motors and Chrysler for several decades, the landscape is beginning to change as technology-based competitors like Tesla and Google enter the scene. To keep up with the breakthrough pace of innovation, it may be necessary for the trio of auto makers to partner up with their new rivals in the coming years.

Right on queue with that idea, Time reports on Tuesday that General Motors is open to working with Google on developing self-driving car technologies. “I’m not in charge of deciding what we will and won’t do, but I’d say we’d certainly be open to having a discussion with them,” Jon Lauckner, Chief Technology Officer at General Motors, said in an interview at the Detroit Auto Show this week.
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Google reportedly set to unveil new ‘Auto Link’ in-car system at I/O this month

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Rumors of Google working on an in-car entertainment system have been around for a while now, with alleged images of the interface leaking last month. Now, AutoNews is reporting that Google plans to unveil its in-car solution at I/O 2014 later this month. According to the report, Google has developed a service that “projects” data from an Android device onto a car’s dashboard display.


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Google to do for autos what Android did to phones with Audi, GM, Honda, Hyundai and Nvidia ‘Open Automotive Alliance’

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In a Blogpost today, Google announced the Open Automotive Alliance (OAA). The move seems to indicate that Google is hoping to repeat its Open Handset Alliance but with cars. It currently has Audi, GM, Honda, Hyundai and Nvidia signed up but is open to anyone who wants to join.

The OAA would bring open source Android to cars and a common platform that could go from tablets to phones to cars and back again. For Google, it gets to spread its influence to yet more places and in turn gather more data for advertising and other purposes. 
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Cadillac shows off its own Google-like self-driving car tech

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Google has its self-driving car technology, but today Cadillac is showing off its own “Super Cruise” self-driving tech. Engadget has the full press release.