Here’s an example: Today, Verizon charges $260 monthly for a comparable plan that’s now $160 from AT&T. A family with four smartphones with unlimited talk and text, and a shared 10GB bucket of data, could switch to AT&T from Verizon and save $100 a month. Current AT&T customers can save big with these new plans, too, when they choose a 10GB or larger bucket of data. For example, a family or small business with four smartphones could move to this new plan and save between $40 and $100 per month, depending on their current plan.
This new plan starts at $130 a month for 2 lines and increases in $15 iterations for each additional line.
Back in December, AT&T launched new ‘Mobile Share Value Plans‘ that offered pretty steep discounts to customers to compete with T-Mobile’s Uncarrier offerings. AT&T also began offering $100 credits to new customers, as a preemptive jab at T-Mobile, as well.