Kantar Worldpanel has released its latest numbers on US smartphone penetration just as IDC, Strategy Analytics are releasing numbers on smartphone shipments globally. In the US, with smartphone market penetration growing 10 percentage points since last year, much of that growth is attributed to Android as Apple’s share with iOS slips year-over-year.
The report puts Android at 57.6 percent of the US smartphone market as of March of this year. That’s up from 49.3 percent last year and compares to iOS with 35.9 percent marketshare this year down from 43.7 percent in March last year. Windows, BlackBerry, and the “Other” category pretty much remained flat, so the story here is that growth of the smartphone market in the US has also meant growth for Android and some of it at the expense of iOS.
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Between Q1 2013 and the first quarter of this year, spending on smartphones on contract dropped from $119 to $93, while pre-pay spend dropped from $187 to $148. As the operating system with the widest array of offerings in the market, both in terms of products and price points, Android achieved 57.6% of US smartphone sales for the quarter, an increase in share of 8.3 points from Q1 2013.
Almost mirroring a report from yesterday released by Research Analytics, IDC is out with a similar report today tracking global shipments by smartphone vendor. As was the case with Strategy Analytics’ numbers, Samsung remains the leader with approximately 30 percent market share in Q1 2014, while both Samsung and Apple experienced a slight drop from last year as Huawei, Lenovo, and others grow.