Google has announced that it’s bringing more ads to Google Maps on both the desktop and mobile by integrating local ads into the new list view for search results it rolled out recently. That means that when you search for things like restaurants, hotels, and other points of interest, you’ll see ads appear at the top of the search results in addition to overlaid on the map itself (as pictured above).
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Recently, we began showing search results for places like restaurants and hotels in a list view below the search box for easier browsing. Today, we’re extending this experience to ads on Google Maps and Google Maps for Mobile to make it faster and easier for users to view and connect with the businesses that are most relevant to them…
Google notes that the new ad view will continue to show ad extensions, which allows ads to expand in place and show information like ratings, store hours, and Street View imagery:
The new view will continue to show information from ad extensions for eligible ads. If you include a phone number for your ads using call extensions (http://goo.gl/ye10gg) or locations extensions (http://goo.gl/kBnVzg), your customers can see the option to call you directly from your ad… They also offer the unique benefit of enabling your business locations to be highlighted directly on the map with an ad marker that can be expanded to see more information about your business.
The on-map ads overlaid on the map itself when performing a search aren’t going anywhere, but they too get tweaked today with a new look and the ability to expand to show more info such as the ad extensions mentioned above. Google has more info on the how the new ads work here.