Samsung uploaded a new video showing off the Galaxy S5 today and this time, instead of going after the iPhone, it’s decided to instead show off the device’s camera quality with a short film shot in Trieste, Italy.

Samsung notes the ad, titled “Sunrise to Sunset”, is made with HDR Video and FHD 1080p footage straight from the Galaxy S5, but we imagine some post-production was done elsewhere as the fine print warns, “Certain images and videos may be enhanced.”

Samsung’s latest ad for the S5 is a cinematic spot that features famous surfers through a tie-in through its partnership with the Association of Surfing Professionals. It has, however, continued going directly after Apple and the iPhone in many of its recent commercials and online ads Galaxy devices. Most recently it posted a new ad mocking the upcoming iPhone that is expected to have a display size similar to the current S5.

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