Google acquires mobile video startup Directr, adds talent to the YouTube ads team

YouTube has acquired a startup called Directr according to a post on the company’s website, as noted by the Wall Street Journal. Directr is a startup that makes two iOS apps for video creation—one focused on everyday users, and the other designed with small business marketing videos in mind.

The company says that for now, “everything you love about Directr is staying the same.” Directr’s current employees, however, will be joining the YouTube video ads team. Neither party has said how much the buyout cost yet, but Directr has confirmed that despite the change of ownership, it will continue to offer its current apps, which will now be available for free.