There are plenty of big smartphones on the market now, but Samsung wants to remind you what makes its Note product line unique. Today, the company released a new promo video outlining some the special features that can be performed with the Galaxy Note 4’s S Pen. Features like Capture and Share, Link to Related apps and Phone Note are among some of the highlights of this new promo piece.

More than just a large display, the new Note’s S Pen adds practical functionality to Samsung’s king-size smartphone that makes the device attractive to potential buyers. Traditionally, Samsung’s ads spend too much time talking about its competition its own products. While this demonstration will most likely never be shown on television, hopefully the company’s marketing team will watch it a couple of times and take a few notes.

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