Continuing its barrage of Android announcements today, Google this evening has announced that developers can now start submitting Android TV apps to the Play Store. This is to be expected as the Nexus Player starts to make its way into the hands of consumers. Google says that in addition to publishing apps exclusively for Android TV onto the Play Store, developers can also extend their existing apps for TV and publish them.

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The company goes on to explain that apps must meet the quality requirements for Android TV in order to be published, however. In a post on the official Android Developers blog, Google has broken down exactly what standards developers should use for Android TV apps. This includes things like adding TV graphics and screenshots, and opting-in to distribution on TV on the Pricing & Distribution page in the Play Developer Console.

If you’ve got a great app or game, Android TV and Google Play can help you bring it to users right in their living rooms. You’ll be able to offer your apps and games in a storefront experience that’s optimized for TV. You can extend your new or existing apps for TV and then publish them using familiar tools and processes in Google Play.

You can read more about developing for Android TV on developer.android.com.

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