UK retailer Tesco launches its shopping app for Google Glass

Google Glass has been on the downtrend as of late, but there are still many groups who believe in the product enough to keep developing for it. One of those groups is UK grocer and general retailer Tesco, which has today released its Google Glass shopping app—six months after the company first released a video demoing what the app would be like. While the company has had a prototype working for a while now, Tesco now says that its shopping app is ready for prime time.

The app has been developed by Tesco Labs, an arm of the major UK retailer that operates in a “perpetual start-up phase,” and promises to “incubate promising ideas and give them the air to breathe and time to develop.” The Glass app they’ve developed, which was first announced in August, lets you say “OK Glass” followed by “find a product,” or “scan a barcode.” From there, you can add items to your basket to be delivered and even view nutritional information.

The latest version of the Glassware hasn’t changed much in functionality since the release of the below video, but Tesco says it has continually refined the app to improve the user experience.

We started this experiment in June last year. We had a prototype working, and filmed a conceptual video about how customers might use the glassware. Since then, it has changed substantially, although the principle functions remain. We have refined and shortened the user journeys and also clarified the experience to make it consistent with the Glass design patterns.

Google Glass was officially launched in the UK in June of 2014, coming at a price of £1,000. Google then went on to open a Basecamp in London in October, followed by the closure of Google Glass Basecamps in November. The head-worn computer is definitely not as widely used in the UK as it is in the US, but Tesco obviously still sees potential in the wearable. You can download the app on the Glassware directory for free.

http://vimeo.com/98418862