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Google pushing ‘Be together. Not the same.’ at MWC, shares ‘Young Together’ Android ad

Google made its Mobile World Congress presence clearly known this morning in the form of a Sundar Pichai interview (which included some really interesting tidbits), but that’s not the extent of the company’s involvement this year. The Mountain View, California company is very much pushing its “Be together. Not the same.” mantra at MWC in many of ways (like they did at CES 2015 with the pins), and those Androidify characters are popping up left and right…

It makes sense considering MWC has long been known as an event where Android OEMs announce their latest, so Barcelona is a great place for Google to keep pushing for the unification of its mobile OS. Two of the year’s biggest flagships were announced yesterday, including HTC’s One M9 (check out our hands-on video) and Samsung’s Galaxy S6 (and S6 Edge), and both are running the latest version of Android, 5.0.2 Lollipop.

Google also uploaded its latest Android ad to the company’s Android YouTube channel alongside Mobile World Congress being kicked off, and it focuses a lot on the fact that everyone, young and old, can use Android just the same. User friendliness has long been something perceived as a strength on Apple’s side of the pond, but Google is clearly pushing that Android—especially with its most recent releases—is just as easily used by anyone. Check out the video below…

https://www.youtube.com/watch?v=RHAoA4winAg

Oh, and word on the street is that Google is doing yet another Android pin scavenger hunt… good luck!

(Photo via Android on Google+)

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Avatar for Stephen Hall Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.


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