Google has been beefing up Knowledge Graph a lot lately, and now it appears that they’re adding yet another useful set of information to the top of your Google searches: cocktail recipes. Most recently, the Mountain View company added social links for brands, fact-checked health information, and even full song lyrics.

As more information is being added to Knowledge Graph, users going to Google to search for information are needing to go past the search results much less often. This has been a problem particularly with the introduction of lyrics to the Graph, after which many sites that depended on Google traffic surely saw a significant dip—and some may have even gone out of business.

While cocktail recipes in Knowledge Graph may not be as comprehensive of a substitute as lyrics were, there’s probably a little bit of threat here to sites that servce up cocktail recipes as well.

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Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.