JohnLegere_2015-Jul-14

T-Mobile’s Uncarrier Amped moves are still going strong. Just days after announcing its cross-border ‘Mobile Without Borders’ plan, the magenta carrier has unveiled a brand new family plan.

With the new plan, two customers can get 10GB per line for $100 per month. Each additional line is then $20 per person, each with 10GB data allowance. As a special offer, T-Mobile is also giving customers a fourth line for free. Between now and Labor day, customers will be able to sign up to four lines with 10GB data on each, for $120 per month.

As it has done several times in recent months, T-Mobile is aiming its marketing directly at Verizon customers. In a short comparison table, T-Mobile pits its own plans against similar family plans on ‘Big Red’. It’s no surprise to see that being on #TeamMagenta can save some cash.

As with all Simple Choice plans, customers who sign up get access to all the other benefits of being a T-Mobile subscriber. You’ll get the new ‘Mobile without Borders’ feature, no overages, international data and texting, Music Freedom, Wi-Fi calling and texting as well as Data Stash.Screen Shot 2015-07-14 at 14.51.06

John Legere is quick to point out that Verizon’s supposed $80 plan — which gives 4 lines a shared pot of 10GB — actually costs $140 when you include “data access fees”.

“It’s no surprise Verizon’s spent what looks to be over $100 million in just two months promoting an $80 data plan with 10GB everyone has to share. The catch is, it’s not actually an $80 plan. You can’t actually use any of that data until you pay additional ‘line access’ fees for data you’ve already bought,” said John Legere, president and CEO of T-Mobile. “So, when they say $80, they actually charge a family of four at least $140. And that’s to share 10GB. Leave it to Verizon to push a plan that gives you a pile of data you can’t use unless you fork over more in hidden fees.”

Although it’s a great deal compared to Verizon, it still doesn’t seem quite as good as T-Mobile’s previous 2 for $100 deal which offered two lines of the highest Simple Choice tier with unlimited 4G LTE data. That said, getting four lines for $120 and having 10GB on each line sounds awesome. Especially when you consider it’s only $20 more than the older 4 for $100 deal which only gave users 2.5GB each, 10GB total.

Along with the previous two Uncarrier Amped moves, T-Mobile is strengthening its value proposition and has become even more attractive to customers than it already was. The cool carrier just got a lot cooler.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Cam Bunton's favorite gear