Update: Google posted to Google+ shortly after we published this to announce that Play Movies is actually now available in three new countries: Indonesia, Malaysia, and Singapore. Our report below doesn’t mention Singapore as a new supported country.
Google Play and Play Movies are both getting some international love today. Play is Google’s store for apps and games, while Play Movies contains movie and television content.
First up, developers in India can now price their Play Store apps lower than ever before: Rs. 10, which comes out to approximately 10 cents in US dollars. This is major because while India is a rapidly developing country with many starting to rise to the middle class, its per capita GDP is still much smaller than that of the United States. Also, and this is just my opinion, 10 cents is much more of a impulse buy area. This new minimum pricing only applies to India. Google recently began selling Play Store gift cards in the country as well – India is very reliant on cash over plastic (credit, debit cards), so by making gift cards available that can be purchased with cash, the company has ostensibly increased its potential customer base in that country.
Also new today, or at least very recently, is the launching of Play Movies in Indonesia and Malaysia. Several people have reached out to Android Police as of late with tips and screenshots of its availability in the two countries, so it’s pretty assured to be real. Play Movies is, as mentioned, Google’s movie and television entertainment store for Android devices. The company also rents out video content through YouTube, although the availability of both of these varies widely by region and country.