Smartphone manufacturers are climbing over each other to take full advantage of the rapidly expanding market opportunities in India. Chief among them is Chinese smartphone manufacturer, Xiaomi, which has just announced its first smartphone assembled in India, for the Indian market only. The Redmi 2 Prime still predominantly uses parts from China, but is assembled in Sri City.
As for the device itself, the Redmi 2 Prime offers a considerable memory and storage upgrade on the regular Redmi 2 without costing a whole lot more. For just under 7,000 Rupees ($110 USD) you get a device packing 2GB RAM and 16GB storage, that’s double the memory and capacity of the Redmi 2 which costs just under 6,000 Rupees ($94 USD). Both devices make use of Qualcomm’s 64-bit Snapdragon 410 processor and host 4.7-inch IPS HD (1280×720) displays and an 8MP camera on the back. What’s more, they’re dual SIM and can cope with LTE speeds up to 150Mbps.
Xiaomi plans to bring more of its manufacturing process to India, eventually producing more of its components and packaging within Indian borders. Hugo Barra, Xiaomi’s chief stated “this is like the typical chicken and egg story. Unless there is any smartphone manufacturing happening in the country, you cannot expect to get components locally.” So this is very much just the first step in its journey to cracking the Indian market.
Indian consumers can purchase the new Redmi 2 Prime direct from mi.com from today.