Th Uber Technologies Inc. car service application (app) is demonstrated for a photograph on an Apple Inc. iPhone in New York, U.S., on Wednesday, Aug. 6, 2014. For San Francisco-based Uber Technologies Inc. which recently raised $1.2 billion of investors' financing at $17 billion valuation, New York is its biggest by revenue among the 150 cities in which it operates across 42 countries. The Hamptons are a pop-up market for high-end season weekends where the average trip is three time that of an average trip in New York City. Photographer: Victor J. Blue/Bloomberg via Getty Images
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Th Uber Technologies Inc. car service application (app) is demonstrated for a photograph on an Apple Inc. iPhone in New York, U.S., on Wednesday, Aug. 6, 2014. For San Francisco-based Uber Technologies Inc. which recently raised $1.2 billion of investors' financing at $17 billion valuation, New York is its biggest by revenue among the 150 cities in which it operates across 42 countries. The Hamptons are a pop-up market for high-end season weekends where the average trip is three time that of an average trip in New York City. Photographer: Victor J. Blue/Bloomberg via Getty Images

Uber has announced that it will be sending location-based AMBER alerts to its drivers across all 180 U.S. cities in which it operates, following a successful trial in Colorado.

AMBER alerts provide information on missing children, including description and last known location, so that the public can be on the look out for them. Since the launch of the scheme in 1996, a total of 722 children have been safely found as a direct result of an AMBER alert.

Robert Hoever, director of special programs at the National Center for Missing & Exploited Children, described the Uber program as “an incredible asset.”

The AMBER Alert program’s success is built on the ability to reach the right people at the right time with these potentially life-saving messages. Uber’s presence in communities all across the country will be an incredible asset and we are proud to team up with Uber to increase the reach of the AMBER Alert program and help bring more missing children home safely.

Apps have proven a powerful addition to the AMBER alerts program, with mobile apps from Facebook and Waze already supporting them. Google added the alerts to search and maps back in 2012.

Via The Verge

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