We know that Android has an updates problem. In the most recent Android distribution report yesterday, we learned that Android Marshmallow has just barely edged past 10% adoption 8 months after it first started rolling out to devices.
But apparently, despite all the people-friendly marketing that Google does with its mobile OS software updates (and more recently, the Nexus phones), there’s this persistent complete ignorance about Android in general. How can Google motivate people to update to Android Marshmallow — much less care about what it offers — if they don’t even know what the OS is called?
Of course they could (or not) go the Apple route and create a situation with complete control over the entire ecosystem, but Google’s tactic of trying to make OS updates familiar and friendly is about as much as it can do for now. Apparently it’s not working, and this is perfectly illustrated in a recent round of Jeopardy! where two contestants both thought that Marshmallow is the name of iOS 6.0…
As you can see in the video below (via Android Police), Alex Trebek provides the answer (as is done in a game of Jeopardy!) of “Marshmallow is the name of the 6.0 version of this operating system that powers millions of smartphones.” The first contest is quick to answer “iOS” (pronounced correctly), to which Trebek offers a simple “No.” The second contestant apparently thought that the first contestant’s pronunciation of iOS was wrong (which matters in Jeopardy), offering the alternative “eyeos” which, as he found out, was equally as incorrect.
I have to say that I’m just a little bit surprised. You would think that these people — far more intelligent than the average person, considering their spot on Jeopardy! — would at least have enough of an understanding of Apple to know that the company doesn’t name their software updates after sweets. Perhaps I’m just living in the little tech bubble that I’m constantly reminded is one tiny part of the whole of the US culture, but — forget marketing — should the significant culture differences between Apple and Google be enough for some very intelligent game show contestants to make an educated guess?
Watch the video below (the relevant bit is at 5:42):