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Google-backed AR startup Magic Leap is making immersive Star Wars experiences

Magic Leap isn’t part of Google, but Google put enough money — more than $500 million — into the startup early on that it might not be around if not for the help of the Mountain View firm. So far, Magic Leap has been amazingly secretive in its progress toward developing the next generation of augmented reality and mixed reality — so much so that almost any glimpse into the company’s projects is notable.

Today, the company has announced that it is working with LucasFilm and ILMxLAB to build immersive Star Wars experiences based on its tech…

This isn’t the first demo video of the Magic Leap technology — in fact just a couple of month ago we got another brief glimpse into what the company says is footage “shot directly through Magic Leap technology.” That video was much more a look at what the shopping and productive experiences would look like through the headset, which obviously pales in comparison (depending on how you look at it) to this new video showing what it would be like to have C-3PO and R2-D2 walking around your office.

Just last week, a new design patent from Magic Leap showed what might be its actual hardware headset for the first time. The patent described a VR-like headset with a large visor, although it unfortunately doesn’t provide more specific details. Magic Leap’s headset seems similar to Microsoft’s HoloLens in functionality, with glass lenses for viewing the real world around you and the company’s AR layer on top.

Be sure to check out the video of the Star Wars experience below, and let us know what you think in the comments. The Star Wars fan inside of me is excited, although such theoretically groundbreaking technology could — and should — be used for much more important things.

Hopefully we see more soon, because you would think that a company valued at $4.5 billion can only keep its inner workings secret for so long.

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Avatar for Stephen Hall Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.


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