ASUS has today announced the ZenWatch 3 at IFA in Berlin, Germany, the latest entry in its family of Android Wear smartwatches. The company most well-known in the Android Wear space as being the budget smartwatch maker has continued that trend with the ZenWatch 3, but this time bringing a much more stylish watch with a circular display and three side buttons…

The watch definitely has a premium build compared to the square ZenWatches of years past. It’s made of 316L stainless steel, and as you can see, pairs with a wide variety of just as good-looking interchangeable straps. As mentioned the device has also moved to a three-button system (the first non-LTE Android Wear smartwatch to do so), which provides quick access to opening the ZenFit fitness app and “changing the display modes.”

In terms of raw specifications, the ZenWatch 3 is powered by the Qualcomm Snapdragon Wear 2100 processor that was announced earlier this year. The circular display is a 1.39-inch AMOLED screen with a resolution of 400×400 and 287ppi pixel density. There’s also IP67 water resistance, HyperCharge technology which can get the watch to 60 percent in just 15 minutes, all packed in a package that’s 9.95mm thin.

As you can see above, the watch is going to be made available in a few really nice looking finishes: Gunmetal, Silver, and Rose Gold — and you can customize the watch with over 50 included watch faces. ASUS says that the watch will be available for 229 euro, or roughly $250 USD.

Update: Here’s the hands-on video…

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Stephen Hall

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