Google Pay in the Scandinavian states of Norway, Denmark, Finland and Sweden is now officially available, opening up the service to millions within the Nordic nations who previously only had access to Apple Pay for mobile payments, having launched within the region earlier this summer.
Google’s chief of commerce partnerships in Europe, the Middle East and Africa, Florence Diss, has some lofty goals for Google Pay in Norway, at the very least. She expects that half of Norway will use the service within the next 12 months.
“Within a year, the goal is that fifty per cent of the population will use the service”
The statistics agree with this view, as over 200,000 Norwegians currently use contactless payments every day, and enabling Google Pay will open up the option to over 50% of all mobile users within the country. Statcounter says that in Norway, 99.6 per cent of the mobile device market is taken by both Android and iOS devices, 54.31% vs. 45.33%, respectively.
We expect the payment platform to be made available for home delivery applications and mobile web in the coming months as well, opening a wealth of payment choice for everyone across the bulk of mainland Scandinavia as initially pointed out by Android Police.
Users of the following banks within each respective nation will now be able to access Google Pay on their Android devices:
- Norway: Nordea, Sparebanken Sør, Storebrand, Revolut, Monobank
- Denmark: Jyske Bank, Nordea, Revolut
- Finland: Edenred Finland, Nordea, Revolut
- Sweden: Länsförsäkringar Bank, Nordea, Sodexo Pass Sweden, Revolut
The addition of Norway, Denmark, Finland and Sweden means that Google Pay is now available in 25 countries around the globe. Whilst this is great for mainland Scandinavians, there is no word yet on when Iceland will get official support for the service. Anecdotally, I have used the service in Iceland with no issues with a British bank that supports Google Pay.
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