Google rolling out agentic ‘Buy for me’ and AI calling, shopping with Gemini, more

Google is getting ready for holiday shopping with a handful of new features led by agentic AI checkout and calling.

Google is updating AI Mode’s shopping capabilities and will let you conversationally “describe what you’re looking for.” 

For example, “I need a light sweater for my trip to Atlanta, has to be timeless and wearable with jeans and dresses” will take into the weather without you having to specify and factor the style requirements. Other example prompts are below, while you can ask follow-up questions to refine:

• Can you recommend a face cream to fight winter chapped skin
• Cozy sweaters for happy hour in warm autumn colors

Results will be “intelligently organized” with shoppable images that have details like price, reviews, and inventory. AI Mode can also generate comparison tables.

Meanwhile, shopping features are now available in the Gemini app. In the US, you’ll get “shoppable product listings, comparison tables, prices from across the web, and places to buy” instead of just text suggestions.

Google Search can call stores on your behalf to find nearby inventory, as well as confirm pricing before you go. When searching for “near me” products (starting with electronics, toys, health, and beauty), there will be a “Let Google Call” button. You can specify what you’re looking for, price range, brands, and other details. 

AI will then call to “see if stores nearby have what you’re looking for, how much it costs, and if there are any special promos.” Results with their responses will then be summarized and sent via email or text. Agentic calling is rolling out starting today in the US.

This is powered by Duplex, while Gemini models works to “identify the best stores to call, suggest helpful questions to ask based on the product you want and summarize the conversations into key takeaways.”

After previewing at I/O 2025, Google’s final AI feature today is agentic checkout. This starts by using the existing Track price feature to set up a notification and range. 

Once those conditions are met, you’ll get a Google notification with the “Buy for me” button. This will “make a purchase for you from the merchant’s website.” On the confirmation page, you set the payment method, address, and shipping preferences.

Afterwards, an “AI agent buys this item for you by going to the merchant’s website, confirming price, and securely purchasing it.” 

Agentic checkout is starting to roll out now on Search, including in AI Mode, from eligible merchants in the U.S. like Wayfair, Chewy, Quince and select Shopify merchants, with many more coming soon.