Google TV hits 300 million active devices as growth stalls

Ben Schoon | May 21 2026 - 5:30 am PT

Google TV growth appears to be slowing down, with a new update on the number of active devices only growing by about 11% over the past year and a half.

Following the launch of Google TV, the growth of Android on TVs has been massive. In 2023, there were 150 million active devices and, around a year and a half later, that number jumped up to 270 million.

At Google I/O 2026, we’re getting our next update on that figure – 300 million active Google TV and Android TV devices globally.

It’s much slower growth of just over 11%, just 30 million added devices. But that’s not a massive surprise when you look at the bigger picture. Google TV hit the scene in a changing TV landscape, where smart TVs were exploding and many brands were dropping their in-house platforms for Google’s offering, namely Hisense and TCL, which are two of the biggest TV brands on the planet.

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Recent reports have pinned Google TV as having stalled its growth. It’s a dominant force in some regions, such as Europe, but it’s largely agreed that while Google TV will remain a big player, its market share will likely shrink to a degree over the coming years.

At I/O, Google announced a new focus on bringing better support for pointer remotes to Google TV, but there haven’t been any major reveals in terms of new features or changes coming to the platform.