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Samsung drops first official Galaxy Z Fold 8 teasers, ‘New Shape, New Joy’ [Gallery]

With less than a month to go, Samsung is kicking off its train of Galaxy Z Fold 8 teasers with a new series of social posts that also purged nearly the company’s entire Instagram account.

This evening, Samsung has deleted nearly its entire Instagram account, @SamsungMobile (and @SamsungMobileUSA), with just six posts left behind. Those posts spell out the teaser “New Shape, New Joy” referring to the short and stout, wider Galaxy Z Fold 8 form factor.

If you didn’t know about the Fold 8’s redesign, these posts would be fairly cryptic, but they all just show Samsung cutting off the top of the Galaxy Z Fold 7’s shape, leaving behind the Fold 8’s new form factor. Earlier today, leaks showed that new form factor right alongside the “Galaxy Z Fold 8 Ultra” (which confusingly sticks with the old design).

There’s no explicit mention of Galaxy Z Fold 8 in those three teasers, but Samsung teases a “sweet new shape” that “[cuts] to what matters” and “feels just right.” Two others tease “a whole new slice” and “a sweet reveal.”

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There’s only one post that really tells anyone what’s going on.

“Bold Stroke. New Shape.”

There, Samsung shows a palette of purple, pink, and golden hues – all rumored to appear in one way or another on Galaxy Z Fold 8 – before cutting to what we’ve already seen is a Galaxy Z Fold 8 wallpaper, with the “8” on full display.

It’s certainly different from past years, where Samsung would just drop an Unpacked teaser, but that’s a bit exciting, isn’t it?

There’s no hint at when the new device drops, but past leaks suggest July 22 is the date.

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Avatar for Ben Schoon Ben Schoon

Ben is a Senior Editor for 9to5Google.

Find him on Twitter @NexusBen. Send tips to schoon@9to5g.com or encrypted to benschoon@protonmail.com.