Google Search can now show traffic sent to YouTube, TikTok, and your other social accounts

Google is launching a new way to see traffic being sent from Search to social accounts on platforms including YouTube, TikTok, Instagram, and more.

Available now, Google Search Console now supports a new property type that can track traffic from Search that goes off to individual social accounts. It supports YouTube, Twitter/X, TikTok, and Instagram.

Google explains how you’ll be able to use this data:

• Performance report: View your total clicks, impressions, and additional metrics. Filter and sort this data to see which specific posts and queries are driving the most traffic. If you prefer to analyze your performance using another tool, you can export the data.
• Insights report: View a high-level overview of your recent traffic trends, your top-performing posts, and how people discover your account on Google.
• Achievements: Track your growth and celebrate milestones, such as reaching a new threshold for total clicks from Google Search in the last 28 days.

This is available now, starting at the Search Console verification page.

More on Google Search:

• Google Search adding profile pages for websites and creators
• New Google Search setting saves images and audio you upload; how to turn it off
• Google will let websites opt-out of AI Mode & Overviews in Search

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