OnePlus will reportedly officially shut down in the US and Europe later this week

Ben Schoon | Jul 13 2026 - 10:45 am PT

The end is near and the clock is ticking. OnePlus is reportedly going to be shut down for good in the US and Europe markets as of this week.

For months now, it’s been abundantly clear that OnePlus is shutting down in global markets. It all started early this year when a bizarre, AI-aided “report” hit the web claiming that OnePlus would be winding down, though without citing sources at the time. OnePlus refuted the claim, but it was obvious things were brewing after years of missteps and neglect.

We here at 9to5Google later reported that OnePlus would wind down in global markets, and it was just a couple of weeks after that when OnePlus officially confirmed it was “evaluating” its future in Europe, among other changes.

The downward spiral has continued in the months since, with mysterious announcements of products that were expected to hit global markets, reported internal mergers inside of Oppo’s empire, and most recently a change to the OnePlus website where, in several regions, the brand is actively pushing customers to buy from Oppo instead. Even OxygenOS is on the chopping block.

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Now, the end is here. Almost.

WinFuture reports that OnePlus is gearing up for an official withdrawal from the US and European markets, with the announcement due in the “coming days” this week. Closed-door press confernces have apparently happened, with no details shared on the exact reason OnePlus as a brand is shutting down in these markets. India and China are, as far as this report claims, not affected.

The report, citing “well-informed sources,” notes that this OnePlus announcement will come amid “fundamental changes” to Oppo’s strategy, but the big point here is the global death of OnePlus.

RIP.

Top comment by Hunter Spencer

Liked by 13 people

Sad but unsurprising. I'm curious what updates will look like for existing users. I feel like Oppo is big enough that they'll likely honor those commitments, but my guess is security updates will likely be quarterly or something like that.

I'd love for Oppo to just start selling in the US. If they can get OnePlus phones through US regulations, then they should be able to do it with their own phones. I don't even know if I'd buy one if they did since I prefer smaller phones, but it would be nice to have a company actually challenging Samsung and Apple. There's been so little innovation since Huawei was banned.

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