As reported on by The Next Web, Google at South by Southwest this weekend gave an interesting look at its plans for Google Now. Aparna┬áChennapragada, Google Now’s Director of Product Management, discussed Google’s personalized predictive data service and revealed some details regarding the future of the product.┬áChennapragada revealed that the company soon plans to launch an open API for Google Now that will allow third-party services to integrate it into their apps.

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