Back in May, Google announced that it will soon factor page speed and other metrics that capture the end-user experience when ranking Search results. This change is now set to come into effect a year after plans were first detailed.
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At the start of May, the Chrome team established metrics for building fast websites. Google today announced plans to incorporate “Core Web Vitals,” like page speed, when ranking how sites appear in Search next year.
As the web becomes more feature-rich, speed and performance is a constant concern. The Google Chrome team has a new “Web Vitals” initiative that brings together “quality signals that are essential to delivering a great user experience on the web.”