After introducing the Snapchat-like AMP story format, Google is bringing Accelerated Mobile Pages to emails — in what could “modernize one of the most popular places where people spend their time.” AMP for Email is an open spec that allows for more interactive experiences, with Gmail support expected later this year.
accelerated mobile pages Stories February 13
How to find and use Google’s new AMP Stories on Android
Following in the footsteps of Instagram, Snapchat, and others, Google now allows users to tap through bite-size news stories within its search results page. Here’s how to find and use Google’s brand new AMP Stories…
With the internet going mobile-first, companies and news publications are trying to find new ways to get information online in formats that readers will love. Google’s latest attempt at making this possible is something called AMP Stories. As the name implies, these resemble a mix of Instagram Stories and Snapchat’s Discovery section…
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accelerated mobile pages Stories January 8
accelerated mobile pages Stories November 16, 2017
Since its launch in 2015, many publishers have adopted Accelerated Mobile Pages for the loading speed benefit they provide. However, some sites are using AMP as teaser pages that require a second click to view a full article. To combat this, Google Search is adopting a content parity requirement next year.
accelerated mobile pages Stories October 5, 2017
Google testing new ‘Instant’ label for AMP pages in Search results
Google’s rumored Snapchat Discover and Instagram Stories competitor for publishers could launch as soon as this month. Rumored to be built on Accelerated Mobile Pages, it will allow sites to surface video and other rich content right in Search. In the mean time, Google has been spotted testing renaming AMP labels in Search results.