Skip to main content

Accelerated Mobile Pages

See All Stories
Google AMP Chrome

Apple and Mozilla have been fighting Google’s latest AMP push for over a year

Google Chrome Android Address Bar

Earlier this week at AMP Conf 2019, Google announced that it was now possible for their Accelerated Mobile Pages to display the original page’s URL, despite the site not actually being “served” from that URL. However, in the months that Google has been planning that announcement, Apple and Mozilla have been sharing their concerns about the feature’s impact on the future security of the web.


Expand
Expanding
Close

Google Search Featured Snippets highlighting answers on linked AMP articles

Google Search Material Theme

Featured Snippets in Google Search provide users with direct answers and are leveraged during voice queries on Assistant and Home speakers. On the web, Google sometimes shows videos queued to the relevant timestamp and is now directly highlighting answers on AMP articles when users click-through to the full answer.


Expand
Expanding
Close

Google ceding control of AMP w/ ‘open governance model’ & industry committee

Google AMP ads regular web

Since its inception, Accelerated Mobile Pages has been criticized as a Google takeover of the web under the guise of speed. Of course, AMP is appreciably faster with wide adoption from a variety of publishers. Google is now hoping to alleviate that concern with an “open governance model” that cedes decision-making to third-parties.


Expand
Expanding
Close

Google brings AMP to email for interactive, engaging messages, Gmail support this year

After introducing the Snapchat-like AMP story format, Google is bringing Accelerated Mobile Pages to emails — in what could “modernize one of the most popular places where people spend their time.” AMP for Email is an open spec that allows for more interactive experiences, with Gmail support expected later this year.


Expand
Expanding
Close

AMP Stories bring bite-size news pieces to Google search in Snapchat Discovery format

With the internet going mobile-first, companies and news publications are trying to find new ways to get information online in formats that readers will love. Google’s latest attempt at making this possible is something called AMP Stories. As the name implies, these resemble a mix of Instagram Stories and Snapchat’s Discovery section…


Expand
Expanding
Close