Several days ago, we ran a poll asking readers if they actually preferred using AMP links over loading the full website when reading something on their phones. While a majority answered that they were more inclined, some readers went to the comment section to voice why they actually prefer loading the entire web page. DeAMPify might just be the perfect app for them as it quickly converts all AMP links that have been tapped on into the full mobile site…

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Over the weekend, we noticed that the news articles that are served to users through Google Now are now Accelerated Mobile Pages. AMP links take users to a stripped down version of a publisher’s website that only includes the news story, advertisements, and some site specific styling. What these give users is a clean and easy to read website that doesn’t use their data to load an entire mobile site.

Do you ever find yourself in situations where you would be more likely to click an AMP link rather than a regular one?

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Accelerated Mobile Pages have long appeared in Search results on the mobile web and Google app. However, they have noticeably been absent from the article-heavy Google Feed. Fortunately, it appears that AMP stories are finally appearing as Now cards on Android.

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Over the last year, Accelerated Mobile Pages have appeared almost everywhere on Android and iOS, including Google Search results and even some apps. The AMP Project is about to see a major expansion following its adoption by Yahoo Japan and Chinese search engines Baidu and Sogou.

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Last month, Google announced that Accelerated Mobile Pages would soon be coming to mobile search results. The feature is now being rolled out around the world with 600 million AMP documents from partners like eBay, Reddit, and WikiHow.

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