Accelerated Mobile Pages Stories February 24
In 2020, Google started to deprioritize its Accelerated Mobile Pages format in favor of general site speed and a “page experience” metric. The biggest news publishers are now planning to move away from the Google-backed AMP format.
Accelerated Mobile Pages Stories November 18, 2021
Last year, Google announced that Search’s Top Stories carousel will no longer require a website to adopt Accelerated Mobile Pages in order to appear. The move away from AMP continues as Twitter for Android and iOS now just open the regular version of mobile webpages.
Accelerated Mobile Pages Stories October 6, 2021
Accelerated Mobile Pages launched five years ago as Google’s plan to speed up the web on smartphones and tablets. It has wide adoption, but a bug in Google Search today sees Safari users in iOS 15 no longer being served the AMP version of sites.
Accelerated Mobile Pages Stories July 20, 2021
Google stops showing ‘AMP’ label in search results on mobile
For the past few years, Google has been pushing a technology called “AMP” that is meant to speed up the mobile web. Now that it’s been widely adopted, though, Google is removing the “AMP” icon from Search results, instead showing the mobile-optimized pages just like everything else.
Accelerated Mobile Pages Stories April 19, 2021
Google Search ranking will factor ‘page experience’ and speed from June as AMP icon set to disappear
Last year, Google announced Search would use page speed and other metrics that better reflect how users experience the web to rank results in 2021. Google today provided more details and a timeline about the upcoming “page experience update.”
Accelerated Mobile Pages Stories October 6, 2020
Google is heavily pushing an AMP-based stories format, with last month seeing the launch of a WordPress plug-in and new Web Creators community. Web Stories are now officially coming to Google Discover in a much more prominent manner.
Accelerated Mobile Pages Stories September 22, 2020
Besides loading articles quickly, AMP is being leveraged to create a visual medium for sharing content online. Google is now bringing Web Stories to any WordPress site with the wide launch of a new creation tool.
Accelerated Mobile Pages Stories July 10, 2020
Google has surfaced AMP Stories since late 2018 to give publishers a way to deliver “news and information as visually rich, tap-through stories.” They currently appear as one-off cards, but Google Discover is now testing a “Stories” carousel.
Accelerated Mobile Pages Stories June 17, 2020
Like Android, Google Assistant is also a platform for third-party developers creating apps. Google today is making it easier to build Assistant Actions with new development tools and core platform features, like Continuous Match Mode.
Accelerated Mobile Pages Stories May 28, 2020
At the start of May, the Chrome team established metrics for building fast websites. Google today announced plans to incorporate “Core Web Vitals,” like page speed, when ranking how sites appear in Search next year.
Accelerated Mobile Pages Stories November 21, 2019
Google wants the future of email to be less static and more interactive. Its solution based on Accelerated Mobile Pages has found industry support, and “dynamic email” is now coming to Gmail for Android and iOS.
Accelerated Mobile Pages Stories July 25, 2019
Fast-loading Accelerated Mobile Pages are prevalent on the mobile web, thanks to Google Search. AMP is now coming to Google Images with a new ‘Swipe to Visit’ action that quickly previews and opens the site where a picture result originates from.
Accelerated Mobile Pages Stories April 18, 2019
Earlier this week at AMP Conf 2019, Google announced that it was now possible for their Accelerated Mobile Pages to display the original page’s URL, despite the site not actually being “served” from that URL. However, in the months that Google has been planning that announcement, Apple and Mozilla have been sharing their concerns about the feature’s impact on the future security of the web.
Accelerated Mobile Pages Stories April 16, 2019
Since launching three years ago, Accelerated Mobile Pages adoption has flourished across the web and on mobile. Google announced at AMP Conf 2019 today that it is addressing AMP’s biggest complaint by displaying actual website URLs.
Accelerated Mobile Pages Stories March 26, 2019
Early last year, Google announced AMP for email to allow for more interactive experiences when messaging. These “dynamic emails” will officially begin appearing today on Gmail for desktop with support from multiple senders and other clients.
Accelerated Mobile Pages Stories February 20, 2019
With Accelerated Mobile Pages, Google set out to deliver a faster web experience on Android and iOS. Developing advertising that worked in a similar fashion was an important step to boost adoption, with Google now displaying AMPHTML ads on non-AMP pages.
Accelerated Mobile Pages Stories December 30, 2018
Featured Snippets in Google Search provide users with direct answers and are leveraged during voice queries on Assistant and Home speakers. On the web, Google sometimes shows videos queued to the relevant timestamp and is now directly highlighting answers on AMP articles when users click-through to the full answer.
Accelerated Mobile Pages Stories September 20, 2018
Earlier this year, Google debuted AMP stories to compete with similar formats popularized by Snapchat and also found in Instagram. First appearing in Google Search, they are now available in the Google Feed on Android.
Accelerated Mobile Pages Stories September 18, 2018
Since its inception, Accelerated Mobile Pages has been criticized as a Google takeover of the web under the guise of speed. Of course, AMP is appreciably faster with wide adoption from a variety of publishers. Google is now hoping to alleviate that concern with an “open governance model” that cedes decision-making to third-parties.
Accelerated Mobile Pages Stories March 8, 2018
Launched in early 2016, Accelerated Mobile Pages have made their way throughout Google’s various web-facing products and services. Resulting in faster experiences, Google now wants to apply these learned lessons and speed benefits to the rest of the web with new standards.
Accelerated Mobile Pages Stories February 13, 2018
After introducing the Snapchat-like AMP story format, Google is bringing Accelerated Mobile Pages to emails — in what could “modernize one of the most popular places where people spend their time.” AMP for Email is an open spec that allows for more interactive experiences, with Gmail support expected later this year.
How to find and use Google’s new AMP Stories on Android
Following in the footsteps of Instagram, Snapchat, and others, Google now allows users to tap through bite-size news stories within its search results page. Here’s how to find and use Google’s brand new AMP Stories…
With the internet going mobile-first, companies and news publications are trying to find new ways to get information online in formats that readers will love. Google’s latest attempt at making this possible is something called AMP Stories. As the name implies, these resemble a mix of Instagram Stories and Snapchat’s Discovery section…
Accelerated Mobile Pages Stories January 8, 2018
Accelerated Mobile Pages are fast and extremely convenient primarily due to the wide adoption by publishers. However, one common complaint involving URL schemes has existed since its origin, and Google is finally tackling it.
Accelerated Mobile Pages Stories November 16, 2017
Since its launch in 2015, many publishers have adopted Accelerated Mobile Pages for the loading speed benefit they provide. However, some sites are using AMP as teaser pages that require a second click to view a full article. To combat this, Google Search is adopting a content parity requirement next year.
Accelerated Mobile Pages Stories October 5, 2017
Google testing new ‘Instant’ label for AMP pages in Search results
Google’s rumored Snapchat Discover and Instagram Stories competitor for publishers could launch as soon as this month. Rumored to be built on Accelerated Mobile Pages, it will allow sites to surface video and other rich content right in Search. In the mean time, Google has been spotted testing renaming AMP labels in Search results.
Accelerated Mobile Pages Stories August 4, 2017
A day after news surfaced that Google was interested in buying Snap last year, a new report notes that Google is developing a “Snapchat-like media content” format based on AMP. Working with several partners, it will allow publishers to create Discover-like visual content similar to Stories.
Accelerated Mobile Pages Stories July 21, 2017
Several days ago, we ran a poll asking readers if they actually preferred using AMP links over loading the full website when reading something on their phones. While a majority answered that they were more inclined, some readers went to the comment section to voice why they actually prefer loading the entire web page. DeAMPify might just be the perfect app for them as it quickly converts all AMP links that have been tapped on into the full mobile site…
Accelerated Mobile Pages Stories July 17, 2017
Over the weekend, we noticed that the news articles that are served to users through Google Now are now Accelerated Mobile Pages. AMP links take users to a stripped down version of a publisher’s website that only includes the news story, advertisements, and some site specific styling. What these give users is a clean and easy to read website that doesn’t use their data to load an entire mobile site.
Do you ever find yourself in situations where you would be more likely to click an AMP link rather than a regular one?
Accelerated Mobile Pages Stories July 14, 2017
Accelerated Mobile Pages have long appeared in Search results on the mobile web and Google app. However, they have noticeably been absent from the article-heavy Google Feed. Fortunately, it appears that AMP stories are finally appearing as Now cards on Android.
Accelerated Mobile Pages Stories March 7, 2017
Over the last year, Accelerated Mobile Pages have appeared almost everywhere on Android and iOS, including Google Search results and even some apps. The AMP Project is about to see a major expansion following its adoption by Yahoo Japan and Chinese search engines Baidu and Sogou.
Accelerated Mobile Pages Stories September 20, 2016
Last month, Google announced that Accelerated Mobile Pages would soon be coming to mobile search results. The feature is now being rolled out around the world with 600 million AMP documents from partners like eBay, Reddit, and WikiHow.
Accelerated Mobile Pages Stories July 1, 2016
eBay launches AMP support for its mobile browsing experience
eBay has announced today that the AMP version of its mobile online shopping experience has gone live, with about 8 million “browse nodes” currently available to view in AMP form.
Accelerated Mobile Pages Stories June 7, 2016
Accelerated Mobile Pages launched in Google Search with support for ads earlier this year, and now the AMP team has shared a blog post detailing the future of ads on the platform. In the blog post, the AMP team explains that it has four central principles when it comes to ads:
- Faster is better
- ‘Beautiful’ matters
- Security is a must
- We’re better together
Accelerated Mobile Pages Stories April 20, 2016
Google News on Android, iOS, and mobile web will soon list AMP articles
Accelerated Mobile Pages load much faster than regular mobile pages and earlier this year launched in mobile search results. Now, Google News on Android, iOS, and the mobile web will soon include AMP articles for a faster reading experience.
Accelerated Mobile Pages Stories February 23, 2016
Update: AMP is officially live on mobile. It will be coming soon to the Android and iOS Google apps.
Ahead of tomorrow’s wider launch of Accelerated Mobile Pages, Google Search is now denoting AMP articles in search results on mobile.
Accelerated Mobile Pages Stories February 21, 2016
With February coming to an end, Google’s deadline for the launch of its industry effort to speed up and improve mobile web pages is nearing. According to AdAge, Accelerated Mobile Pages will launch on February 24 with BuzzFeed, the Wall Street Journal, and the Washington Post also launching AMP ready sites.
Accelerated Mobile Pages Stories January 26, 2016
Next month’s launch of Accelerated Mobile Pages on Google Search will support ads right out of the gate. AMP, an industry effort to speed up and improve mobile web pages, has garnered the support of many tech companies and publications. The latter will have full control over ads on AMP pages and get accompanying statistics.
Accelerated Mobile Pages Stories December 10, 2015
Accelerated Mobile Pages Project gains more partners, late February 2016 launch
The Accelerated Mobile Pages Project is gaining more traction as more than just publications are announcing their support to the open source project to speed up and improve mobile web pages. Many, including Google, are beginning to announce when users should begin to see AMP pages in day-to-day use.
Accelerated Mobile Pages Stories October 7, 2015
With the debate over ads and the speed of the mobile web growing every day, many web companies like Apple and Facebook have pushed for publishers to hand over their content in the name of a better experience for users. But content creators — for the most part — don’t want to do that, and Google knows that. So today, the Mountain View company has announced the Accelerated Mobile Pages initiative, a plan it’s leading to make the mobile web faster… expand full story
